Learn From the Winners
The challenging economy personalized and visualized
Custom publishing’s gift to the armed forces’ gamers
A meltdown story for the ages
A truly great how-to inspires the reader to take that first step
A magazine exposes bailout exploitation and does the math
Mouth-watering, hyper-realistic visions captured in print
An editor chats with her good friends—her readers
Wake up see the coffee in this photo gallery
A photo spread that locates and deepens the character of a place
Photojournalism that plays into magazines’ core strength—immersion
Tribute finally gets paid to Tarzan’s old pal
A magazine brand splits its focus to maintain reader loyalty
An article empowers readers to question the value of generic drugs
An e-newsletter becomes a lifeline for its audience
An interactive Web site in the reader’s in-box
A TV column that’s a watercooler of shared opinion
A trade journalist pokes through a fog of self-interest
A cover’s sparing use of headlines and generous use of open space
Service journalism at its best
An editorial series that makes global awareness fun for kids
A ripped and toned rebirth for a magazine
Recapturing the romance and drama of hotels in special issue
A model of community that’s developing into a major content enterprise
A cover story turns into a multi-platform extravaganza
Targeting the lucrative forty-something female demo with a special section
Editorial dedicated to the personal experiences of soldiers
Greeting visitors with video at every turn
A rethink of food magazines
The polish of a formal magazine with all the intimacy of modern blogging
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Co-Winner: Entertainment Weekly, Ken Tucker’s Watching TV
Ken Tucker really loves TV, and it shows. His morning roundup of the previous night’s great (and regrettable) viewing has become a fixture at the EW site and the core of EW’s real-time coverage of the medium.
Tucker seems to have multiple sets on all day, and yet he is far from a couch potato. He reports about who is on what show during the day, and reflects on the prime-time developments of the night before with wit and insight. He levels frank opinions on what to watch and what to avoid. But most of all, Tucker is the buddy who wants to chat about your thoughts. At every turn he invites readers to turn his column into a watercooler of shared opinion. And his readers take the bait. Some posts elicit literally hundreds of responses from a user base that visits him steadily throughout the day.
Tucker makes great use of multimedia as well. His embedded video clips not only highlight the telling moments you missed but also unearths bits and pieces of TV history for the true aficionados of the medium. A great online columnist knows his stuff, loves his stuff and is eager to share his stuff with a community. Tucker tunes us in to everything we missed on TV and turns us on to thinking harder about what we all watched.
Learn more about this winner.
Co-Winner: Penton Media/Telephony Online, What the FCC Didn’t Tell Us About the USF Audit
Investigative journalism is critical to the vitality and role that trade publishers play in their business segments, and TelephonyOnline columnist Joan Engebretson proves this admirably in her scrutiny of an FCC report on the Universal Service Fund (USF). The FCC had found that the government overpaid telephone companies $970 million for servicing rural areas of the country. Engebretson discovered that the real overage was much lower—closer to $199 million. She revealed that some companies had their entire funding deemed erroneous because of minor filing errors.
Her conclusion was that the FCC may have politicized the auditing process in order to rationalize further reforms to the system. Engebretson held the government’s feet to the fire and did what a trade journalist ideally should do—poke through the fog created by all special interests in an industry.
Learn more about this winner.
Honorable Mentions
FierceMarkets/Fierce Wireless – AT&T’s Mobile Broadband House of Cards: Editor Lynnette Luna framed an important question for the industry: How do wireless providers successfully market a new broadband service without overburdening their own networks with users and becoming victims of success?
TechWeb/Internet Evolution – How to Lose Your Job by Being an Internet Idiot: Social media columnist Nicole Ferraro sparked a weeklong online debate among users about the problems of company employees speaking freely (even wildly) on the liberating new medium of social networks.
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