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Women's Health Gets Fee Fit
Steve Smith

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In land where free content rules, certain niches still command fees. Rodale has been selling weight-loss and fitness programs on their sites and licensed partners for a number of years. WomensHealthMag.com gets into the model with its new Fit Coach at $45.50 a quarter. Subscribers get a regimen of exercises, a coach that reminds and prompts them to keep going and a set of online tools that monitor their progress. Rodale, which makes a fair amount of its online income from such programs, discovered long ago that content can charge online, but only if it becomes a service. The Fit Coach is designed to feel like a personal trainer and an exercise monitor.


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