Digital Team of the Year
Condé Nast Studio
The Studio at Condé Nast celebrates 15 years of digital prowess with the Condé Nast DNA at its core, disciplines in storytelling, design and technology, and more digital-first innovations in 2014 than ever before.
Digital advertising executions in record numbers produced 297 digital advertising programs. Some of the most innovative included: Vogue shopping and social modules; Style.com InCloud and Style.com Crown unit for Aldo and Topshop; and Details in-stream unit for Gucci.
The company says that its most successful campaign in 2014 was “TV Got Better” for WIRED and Netflix. Its partnership with WIRED and Netflix was a multi-platform-optimized branded-content piece about the evolution of TV. The seamless parallax interface showcased data visualization, real-time tickers and polls, and an exclusive video interview with “Arrested Development” creator Mitch Hurwitz. The viral campaign garnered 95,000,000+ press impressions, 209,295 page views and 16,000,000+ social impressions.
It’s programs like this and many others that prove how Studio at Condé Nast has not only upheld but set industry standards for digital excellence with digital-first thinking and innovation on behalf of Condé Nast’s magazine brands.