Condé Nast Videos Go ‘Over the Top’

By Steve Smith
12/09/2013

The next great migration of Web content will be to television. As connected TVs as well as set-top boxes or such so-called “over the top” (OTT) devices as Apple TV, Roku and now Chromecast attract users, the hunt for digital video is on. After exponential growth online in the last year, Condé Nast Entertainment–the digital video network of its magazine brands–is coming to the Roku box.

In November, CNE first appeared on the set-top box and started streaming programming from GQ, Glamour, Vogue, Wired, Teen Vogue, Vanity Fair and Style.com. Among the channels this brings over 600 episodes of content to Roku.

CNE will make available to Roku all future channels of digital video content. A channel for Epicurious.com, for instance, is in the works.
CNE now produces up to 40 new episodes a week on a growing portfolio of regular shows. It is syndicated on YouTube, AOL and Daily Motion.

The Dawn Ostroff-led CNE has had a meteoric rise in video audience just this year. According to a comScore report for October, the network was the 23rd most visited video property, a rise of 86 spots since February. It commands a monthly user base of 15 million.

Parks Associates reported this fall that 14% of broadband households in the U.S. have some form of streaming media device connected to their TV. Among them, 37% primarily use a Roku box while 24% primarily use Apple TV.