|
CHARTING THE INDUSTRY
Top Three Fashion Mags: Making the Best of a Bad SeptemberTuesday, July 28, 2009 min's Women's Fashion/Beauty Fall Preview of 2009 is not a pretty picture as the report shows huge advertising-page declines affecting women's fashion magazines. The consensus from publishers is clear: What were huge inserts from large fashion/beauty companies and retailers in Septembers past have trickled down to a few pages. However, there is a triple exception to the downturn.
Exception No. 1 is InStyle (+2.10%), where publisher Connie Anne Phillips (ex-Vogue) credits the Fifteen for Fall integrated marketing program for helping to mark IS' 15th anniversary.
See min for exclusive details including a chart of the September fashion magazine boxscores over a 10 year period. Friend Us on Facebook at www.facebook.com/minOnline. COMMENTS
|
Finalists Announced!
|
| Copyright © 2013 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions. |