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CHARTING THE INDUSTRY
Top 5 Women's Beauty/Fashion Mags: Fall PreviewMonday, July 26, 2010 This week in min, we showcase our annual multi-year chart and analysis of fall's top women's beauty/fashion magazines. (4).jpg) The key month of September in the fashion/beauty sector was a shambles in 2009 when the "great recession" was at its worst. While the 11-year September chart gives a better-but-far-from-best conclusion, the 403-ad-page InStyle stands out by having its second biggest September ever (2000's 430 is tops). IS publisher (since January 2009) Connie Anne Phillips tells min that one catalyst is the debut of the digital InStyle Boutique, with 58 advertisers participating. IS' September is the second best in terms of total ad pages, coming after Vogue (532) and followed by Elle (382) Harper's Bazaar (302) and W (252).
Our top five fashionista chart shows the highest number of ad pages gained in 2010 compared to 2009.Vogue takes the lead with 104 more advertising pages in 2010. See the complete five- and 11-year compilation of September boxscore charts and analysis for the top 26 beauty/Fashion magazines in min.
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