Top 5: Teens Tweet with Seventeen and Marie Claire

Lindsay Rubin and Greer Jonas

Tuesday, August 9, 2011

To take a break from the heat politically, financially as well as physically, we watched the summer chatter on the popular magazine sites at their Twitter homes. Tracking the top five with the highest % gains of additional followers from June to July, there is no surprise that a good proportion of tweeters were chattering teens. Seventeen used its Twitter tactics to further engage readers, luring in 12.50% more followers than in May/June. Seventeen used a dually clever and causal effort in launching an anti-cyber bullying campaign in conjunction with ABC. Online users were able to opt to post a Twibbon (Twitter ribbon badge) to their Twitter or Facebook photo. In the process, tweeters are prompted to follow @seventeenmag. What’s better than gaining followers while fighting for a good cause?

And the girls from Glee shared their popularity on @marieclaire which of course led readers to the fun MC site with all the Glee covers and news about the talented tv stars.

We did our monthly Twitter check on July 19, 2011, to see how the consumer magazine Web sites listed in min’s digital boxscores August 1 are faring in their quest for Twitter followers. min’s top 5 Twitter Watch (see chart below) is based on the 100 Web sites in our digital chart that have Twitter accounts.

Also check out the full August 8 twitter story and top 10 chart in min.

TOP 5 TWITTER WATCH min Twitter Account Snapshot (July 19, 2011)
	Title/Publisher	Followers (July 19)	Followers (June 21)	% Diff	# of Additional Followers
1.	Seventeen/Hearst	233,101	203,965	12.50	29,136
2.	GQ/CondéNet	72,631	64,386	11.35	8,245
3.	Marie Claire/Hearst	497,653	445,091	10.56	52,562
4.	Bon Appetit/CondéNet	151,838	135,948	10.47	15,890
5.	Saveur/Bonnier Corp.	111,914	100,500	10.20	11,414
Source: min and Twitter

Take min's fun quiz and find out how magazine-savvy you are!

And raise your digital IQ at the annual Min Digital Summit.

A day specially designed to help you master the changing world of digital media. June 5, 2012 at the Marriott Marquis, NY. Please join us at min's Digital Media Summit June 5, 2012.

This all day event is specially designed to help you master the changing world of digital media.
Read more.

COMMENTS

Post a Comment

Charting the Industry Archives

min's Digital Media Summit

Countdown to the Summit:

Luncheon Keynote: Josh Quittner

How is Flipboard changing the way content is being consumed?: Flipboard editorial director Josh Quittner will tell all during his luncheon keynote.


Keynoter: Erin Matts Glam Media	Keynoter: Josh Quittner Flipboard

Join us at the Summit June 5, 2012

Just Posted

Click here to get The Skinny App for iPhone

Not on your mobile
device now?
Email this to my iPhone

Please enter the following information to have a link to The Skinny emailed to your iPhone:

White Papers

Get even smarter -- download a white paper today.

... view Whitepapers

min Contests

min contests
Want to sponsor a min contest?

Click here...

min Press

min's Mobile App Report

View Details

Intriguing & Top-Selling Magazine Covers

View Details

Events Calendar

min's Integrated Marketing Awards
Entry Deadline June 7
Enter Today!

min's Digital Media Summit
June 5, 2012 at the Marriott Marquis, NY
Register Now

Sales Executive of the Year
June 27, 2012 at the Marriott Marquis
Purchase your tickets!

All Events

Copyright © 2012 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.