 |
|
|
|
|
|
CHARTING THE INDUSTRY
Top 5 Oct. Monthly Mags: What Do Warhol and Boots Have in Common?
Charting our October boxscores this week in min, we found that 22 monthly magazines (of the 154 that we track) had a positive percent gain in October 2009. Only seven titles have a
At the summit of our Top 5 chart below, based on highest ad-page gains in October, is Interview. David Hamilton, VP/publisher, tells min that under the leadership of editorial director Fabien Baron, the magazine’s circulation has consistently continued to grow since its redesign in September 2008. Longtime advertisers in categories of fashion, luxury, entertainment, beauty, art and hospitality were all on hand to commemorate the anniversary issue with 49 additional ad pages compared to October 2008. Three Time Inc. titles—All You, StyleWatch and Southern Living—scored serious ad-page gains. “Our advertisers recognize the consumer power of our audience,” says Michelle Myers, publisher of StyleWatch (up by 23.67 ad pages in Oct.'09 compared to '08). Myers says her readers are passionate about fashion, beauty and, of course, shopping. She tells min that she expects to be "driving retail sales in the fourth quarter." As of October 2009, SW is up 21% year-to-date, which is the highest of all of the titles in min’s monthly chart. See the full October 2009 Monthly chart in min.  Charting the Industry Archives COMMENTS
1.
The Interview anniversary issue is Oct/Nov combined, so this 98% up figure is way way off. To truly compare, you need to add up BOTH Oct & Nov of last year.
Posted by name on Tuesday, September 22, 2009 @ 06:52 PM
|
 Manager, Digital Media, NCC Media
PR Director, The Knot Inc. Online Digital Ad Sales Executive, eMedTV Media Jobs | Job Alerts | Post Your Resume min Social Networks
Join us on  Follow us on  White Papers
Get even smarter -- download a white paper today.
Featured White Papers: Internet measurement of ad-noting: Sampling and Statistical Issues By MRI Successfully Building Communities for Your Business By Ripple6 ... more Whitepapers min Contests
min Press
 Twitter Best Practices for Media Companies
 Events Calendar
March 25, 2010 Using Facebook to Grow Your Audience, Your Customer Relationships and Your Online Business Learn More April 7-8, 2010 The 3rd Annual Digital Media Measurement & Pricing Summit Learn More April 19-21, 2010 Ad-Tech Learn More |
.jpg)
Internet Sales Guidebook| Copyright © 2010 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions. |
