Top 5 November Mag Tweets: Its a Runner's World

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It was no surprise that Web site traffic was overflowing during November, especially with such events as the ING New York City Marathon, (November 6) (www.runnersworld.com/nyc). But the ING New York City Marathon wasn’t the only factor that helped land Runner’s World in the top position in our regular snapshot of Twitter community growth among magazine brands, says RW communications director David Tratner. In fact, RW’s first annual Readers Issue hit newsstands Nov. 8, and leading up to the release, RW posted a series of videos on its Web site (www.runnersworld.com/whyirun) encouraging readers to talk about their own personal motivations for running.

Coming in second on our list was Epicurious.com, with a 14.40% increase in just one month. At Epicurious, the holiday season is prime time. “Thanksgiving is the food world’s Super Bowl, so in the weeks leading up to it we tweeted very useful holiday content and recipes even more, and saw a significant spike in our followers on Twitter,” says editor-in-chief Tanya Steel.

The third on our list of Top 5 magazine Twitter accounts was Vanity Fair with a 12.11% increase. Deputy director of public relations Giulia Melucci said that the November T-buzz started off with The Hunger Games and ended with Lady Gaga.

This is an excerpt from an article in min. Read more about our top 5 below including a top 10 chart.

min Twitter Account Top 5 Snapshot (November 21)

We did our monthly Twitter check on November 22, to see how the consumer magazine Web sites listed in min’s digital boxscores December 5 are faring in their quest for Twitter followers. Below are min’s top 5 magazine Twitter accounts, ranked by highest percent gains in followers in November compared to October of the over 100 Web sites in our digital charts that have Twitter accounts.

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