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CHARTING THE INDUSTRY
Top 5: Enthusiast Titles are Guitar Pickin' Music to Advertisers' EarsTuesday, October 11, 2011  min's IMS/The Auditor prepared Enthusiast chart reveals that the Medford, Ore.-based musical-instruments retailer, Musician's Friend, provided quite a "jam session" for the guitar-centric music magazines (such as Guitar Player (+23.04%) in buying 38 ad pages in first-half 2011 versus a measly one for the same period last year. A near ditto for Japanese instruments manufacturer Roland Corp., which more than doubled its business in this category. Rolling Stone got all 19 ad pages from first-time advertiser L'Oréal, and corralled the 15 from first-timer and cell-phone manufacturer HTC Corp.Below are the top 5 music titles in the music category sorted by highest ad page gains.   And in the Hunting/Fishing category, it seems like Ford and Chrysler are making big advertising strides in these popular sporting magazines. Field & Stream (+29.47%) and Gun World (64.08%) take the top two slots in our chart below. See the complete list of Enthusiast titles in these two categories as well as their advertisers in this week's (October 10) min.
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