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CHARTING THE INDUSTRY

The Third-Quarter Boxscore Slump: Weeklies and Biweeklies


Greer Jonas

Friday, September 23, 2011
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Cumulative for the weeklies dipped from -1.04% through June to the present -2.23%, as the economic uncertainty took its toll. But Bloomberg Businessweek went up, from +15.81% to +22.70%, as its impressive momentum under publisher Hugh Wiley (ex-Fortune) continues. Not so elsewhere, because of the 38 weekly and biweekly magazines tracked in min, 26 are down in advertising through September..

Below is the top 5 chart of the weeklies. See the full boxscores in this Sept. 26 min, out later today (Sept. 23).

 

Issue
Date

2011
Ad Pages

Issue
Date

2010
Ad Pages

% of
Diff

YTD
2011

YTD
2010

% of
Diff

BLOOMBERG BUSINESS WEEK

9/26

40.33

9/27

27.16

48.49

1,006.43

820.25

22.70

TV GUIDE

9/26

14.66

9/27

22.59

-35.10

546.85

466.00

17.35

US WEEKLY

9/26

38.33

9/27

25.33

51.32

1,398.70

1,210.44

15.55

NEW YORK MAGAZINE

9/26

55.58

9/27

39.64

40.21

1,726.60

1,614.43

6.95

TIME

9/26

26.62

9/27

24.86

7.08

960.70

917.29

4.73










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