min and Samir Husni selected the most notable launches, reinventions and launch executives of 2006:
min’s Reinventions of the Year
- Money
- TV Guide
Hottest Launch Magazines
- Every Day with Rachael Ray
- Beckett Elite
- Blueprint
- Cookie
- Crazy for Sudoku
- Good
- Hallmark
- Men's Vogue
- Play: The New York Times Sports Magazine
- Relish
- Shock
- ShopSmart
- Success
- US Airways
- Wondertime
- Good
Launch Executives of the Year
- Alix Kennedy, Editorial Director, Wondertime
- Patrick Mitchell, Creative Director, Success
- Sally Preston, Publisher, Blueprint
The next Hottest Launches list will appear in the November issue of min magazine and at the min magazine event in November. Editorial contact: Peggy Cope, pcope@accessintel.com |
Seven Questions With Marilynn Jacobs, Every Day with Rachael Ray Director of Marketing:
- What do you consider the single most important achievement your magazine has accomplished in today's marketplace?
Every Day with Rachael Ray has achieved a circulation success story that is unlike any magazine ever published. EDWRR is one of only a few magazines ever to go back to press with its launch issue, and that robust pace has extended into our first Fas-Fax release (June 30, 2006), reporting total circulation of 826,597 — 98% over rate base. The Internet is one of our leading subscription sources. But those numbers tell only part of the story. The Reader's Digest Association has utilized their expertise to create an unprecedented newsstand network for this title: a mix of mass retailers (including Wal-Mart, Target, and every major grocery chain) and high-end specialty stores (including tabletop, cookware, specialty food). The newsstand strategy extends beyond endemic food and entertaining retailers to also encompass such diverse chains as Linens & Things, Lowe's, and even Michael's Arts & Crafts. EDWRR has also broken entirely new channels for the industry in becoming the first magazine distributed at Bed, Bath and Beyond, an effort which included designing and manufacturing the chain's counter displays. In today's marketplace, when some question the vitality of print and the health of the newsstand, the launch of Every Day with Rachael Ray demonstrates the possibilities of new approaches.
- Seven Questions With Marilynn Jacobs, Every Day with Rachael Ray Director of Marketing:
- Seven Questions With Max Schorr, Good Magazine Publisher:
- Seven Questions With Tracy Hackler, Beckett Elite Associate Publisher:
- Seven Questions With Sarah Humphreys, Blueprint editor-in-chief:
- Seven Questions With Cookie Magazine's Eva Dillon, VP/Publisher; and Pilar Guzman, Editor-In-Chief:
- Seven Questions With Crazy for Sudoku's Abby Taylor, editor-in-chief and Christine Begley, associate publisher:
- Seven Questions With Carol Campbell-Boggs, Hallmark Publisher:
- Seven Questions With William Li, Men’s Vogue Publisher:
- Seven Questions With Mark Bryant, PLAY Editor:
- Seven Questions With Charlie Cox, Relish Executive Editor:
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