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What's Next in Accountability?

Last week, it was announced that the Magazine Publishers of America had issued a new guide, “Accountability: How Media Drive Results and Impact Online Success,” which delves into which media and media combinations deliver the most effective advertising results. Targeted for both marketers and the advertising, media and research communities,…

Overall Ad Spending Decreases While Magazines Pick Up Share

Despite stagnation and an overall decline in ad expenditure, the magazine industry as a whole saw a 0.9% share increase in ad revenue, with consumer magazines seeing a full 1% increase in the first half of 2007, compared to the same time period in 2006. Consumer magazines’ share in ad…

What Do Advertisers Want?

When Freud asked his famous question about what women want in the early 20th century, it was a complex inquiry that didn’t have a simple answer. When a similar question is applied to advertising now, the answer apparently boils down to one word: accountability. How easy is that? In speaking…

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Cozying Up To Print  

One of the reasons why the Internet will never eliminate print magazines is it’s just not cuddly. At least, that’s the reason given by quite a few members of the marketing cognoscenti, whether it’s on the brand side or among the agency ranks. Pat Gliniecki, senior manager of media buying…

From Print Ad to Action, Via the Internet

While everyone’s agonizing over whether or not the Internet is going to steal everyone else’s advertising thunder, is anyone giving any thought to the possibilities of a symbiotic relationship? Evidently, someone is. A recent research brief from the Center for Media Research suggested the possibility of such a relationship in…

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Marketing Mavens Collect Kudos at min Day

The hallways and conference rooms were packed for min Day on April 19, 2007, right up into the early evening. We celebrated the Sweet 16, a group of outstanding marketing executives from ad agencies and corporations, in the Grand Hyatt’s Sky Bar in New York City. Attendees unwound, sipped a…

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What Do Marketing Executives Do?

Attendees at Magazine Day on April 18, 2007, found out a few things about some marketing executives that weren’t strictly speaking part of the day’s agenda — although the information did prick up a few ears and probably sparked more than one conversation over cocktails that afternoon. During the “What…

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Magazine Ad Excellence: and the Finalists Are…

Ellen Oppenheim, executive vice president and chief marketing offices of the Magazine Publishers of America (MPA), announced the finalists for the 2007 Kelly Awards for outstanding magazine advertising at the New York Magazine Day festivities in New York City April 18, 2007. But before the MPA revealed the finalists for…

Tapping the Social Online Vein

The emerging media and social site phenomena have a lot of the ad community fairly hot and bothered. But is it just all a lot of sound and fury, signifying nothing, or is it a force to be reckoned with--and something you should be using? Microsoft (MS) is holding its…

Magazine Evolution Under Construction

If you've been living under a host of flat rocks in recent years, you just might have missed the debate about whether print is dead, and if it's not dead, just how long it has to live. What I'm hearing from the ad side of the publishing equation is that…