Category > Revenue
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Rodale Aims to Grow By Getting Lean

Rodale has undergone several organizational shifts over the past few years. Not only have there been leadership changes and some staff reductions in various departments, but there have also been brand level changes, such as Prevention going ad free and Organic Gardening rebranding to Organic Life and then becoming a…

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Magazine Media's Dismal Record in Public Equity Markets

When Time Inc. declared it was putting the brakes on its bid to sell itself, the announcement served—among other things—as a reminder that the public equity markets have not been kind to magazine media. Time Inc. spun out from Time Warner in 2014, emerging as a standalone company with some…

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Recapping the Major Themes from min’s Instagram & Snapchat Master Class

min held its first Instagram & Snapchat Master Class at the Yale Club on May 16th. On hand were more than a dozen speakers from across magazine media and digital native brands, each addressing some of the biggest challenges and opportunities media companies face when curating compelling content for Instagram and Snapchat. During the…

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Finding Cracks in the Duopoly

When looking at the top line of advertising revenue performance, and hearing from sources in the media-buying world, a bleak picture of a duopolistic future comes into focus. And yet there are some hairline cracks in the Google/Facebook barrier. Pivotal Research analyst Brian Weiser reviewed the new IAB report and,…

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The ‘Devastating’ Opportunity Cost of Time Inc.’s Sale Process

Time Inc. says it's following its "own strategic plan," at least for now, but whether that means the company is officially off the block is another question entirely. The company issued a statement on April 28th saying that after months of fruitless negotiations to sell itself, it has decided to…

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How Magazine Media is Squeezing Revenue From Social

The large shadow of the digital duopoly seems to darken everyone else’s prospects of profiting during the digital ad boom. But tales of Facebook's and YouTube’s notoriously stingy approach to revenue sharing with publishers don’t tell the whole story. Many major media brands are finding creative ways to monetize social…

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Life After Print for Mental Floss

2016 had its share of losses, but not all of them were tragic. Mental Floss, for instance, said goodbye to its print magazine at the end of the year, after a short, but fun, 15-year run. And while many were saddened or disappointed to see the unique magazine go, the…

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Mastering the Difficult Economics of Branded Content

Just about every major magazine publisher has embraced branded content in some shape or form over the past few years. Yet, building sustainable, scalable business models from heavy investments into full-blown content studios still remains questionable. These businesses demand extended idea-generation efforts that often follow an extended sales effort. They…

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Gus Wenner's Vision for Wenner Media

Following the announced sale of Us Weekly to American Media Inc. a few weeks ago, we published a column titled "What Could be Next for Wenner Media." It suggested that the company ought to invest heavily in its 50-year-old flagship Rolling Stone, and go big with video. Since it was…

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Inside The Economist’s Plan to Conquer America

Running a profitable, mass-market magazine whose revenue is overwhelmingly driven by print advertising is—to put things mildly—a much riskier proposition in 2017 than it was a decade ago. And even with an audience that is among the most affluent, loyal, and worldly of any weekly magazine, The Economist is no exception. Michael Brunt, the…