Category > Revenue
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AIM Sells Premium Courses in a Sea of Internet 'Free'

If you're looking to perfect your vegan cooking techniques, the internet makes it pretty easy, and cheap. Plug the relevant keywords into YouTube, and about 191,000 hits float up, including numerous vegetarian cooking tips from no less than Gordon Ramsey (who has his own YouTube channel), tofu tips from the…

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Closing the Gap: How Magazine Media is Solving for Print Losses

Among all the changes magazine media faces—consolidation, layoffs, digital—the one consistent trend is the decline of print advertising. Moody’s estimates that print ads will continue to fall 10% through mid-2018, providing little hope for a turnaround in the traditional revenue stream that media companies used to rely on. But, it’s…

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The Magnolia Journal Proves Print Still Works

Last year, home improvement power couple Chip and Joanna Gaines turned to print, and Meredith, to extend their brand with the quarterly magazine The Magnolia Journal. So far the results have been good, and the brand is on pace to hit an eight-figure rate base soon, and Meredith says that…

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Existential Change for Three Blue-Chip Companies

It’s been a busy couple of weeks in the world of magazines. Three iconic companies made major moves, and none of those moves necessarily reflect a positive outlook on their own futures, or for the print magazine industry overall. First, on June 13th, Time Inc. laid off 300 people in…

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How to Maximize Revenue and Boost Your Brand Equity with Content Licensing

  You know the feeling you get when you find unexpected cash in your pocket? Imagine if you had a partner who did that every month. We help you find opportunities to generate incremental revenue by boosting your brand equity through content licensing. Creating a recognizable brand takes time and…

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The Economist, Bloomberg Media Distribution Ink Video Licensing Deal

As media brands continue to embrace content licensing and synidcation as an alternative revenue source, two of the biggest names in financial news are teaming up to form a global video distribution partnership. Beginning in Q3, Bloomberg Media Distribution will offer clients access to The Economist's Daily Watch series of…

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Southern Living Expands Licensing Strategy With Two New Stores

Time Inc. has opened two more Southern Living branded retail stores, located in Destin, FL and Huntsville, AL. Both locations feature local products made by Southern artists and producers, as well as Southern Living branded books. The stores opened in time for Memorial Day weekend. With the rise in mobile shopping, brick-and-mortar…

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Will People Pay for Ad-Free Podcasting?

The Scripps-owned podcast aggregation app Stitcher introduced a soft rollout of a $4.99/mo. premium service last year. It includes ad-free access to hot shows like Mark Maron’s "WTF" and "Comedy Bang Bang," as well as access to complete archives of certain shows, bonus episodes and original programming available only to…

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Hearst Magazines Drives Toward Category Sales

Hearst Magazines is shifting category sales into high gear. Hearst Autos will now handle all automotive advertising sales and marketing initiatives for both print and digital products in the magazine division, a move which puts Hearst in line with competitors at Time Inc. and Condé Nast — at least when it…

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Buyers and Sellers Weigh In on the Value of NewFronts

The Digital NewFronts concluded earlier this month after a run of 10 days that featured presentations from more than 30 media companies, including more than a handful from magazine media. The NewFronts—a series of presentations hosted by the Internet Advertising Bureau that allow media companies to showcase new digital video…