Category > Research

In June 1996 Ad Pages, 'ELLE' BEATS 'VOGUE'--AND PUBLISHER PORTALE

It is not that big of a deal, because June isn't September ("Fall Preview") or March ("Spring Preview"), the two months that truly "mat- ter" for women's-fashion magazines. "But," says Elle publisher Carl Portale, "we are making a statement" with June's 108.90 ad pages, about 2 1/2 pages greater than…

POST-MEMORIAL DAY ADVERTISING ADDENDA:

Here are updates to three boxscores and one story from earlier this month: 1. Sunset, April 1996 ad pages (re: May 6 metro/regional boxscores): 101.15; April 1995, 116.00; -12.80%; YTD 1995, 305.91; 1994, 349.94, -12.58%. 2. Men's Journal, June/July 1996 ad pages (update from estimate in last week's min): 92.67;…

MAGAZINES WIN JAPAN'S 1995 AD-SPENDING INCREASE CHAMPIONSHIP.

With a +7.8% differential, the industry fared better than the three other "traditional media" in these statistics, compiled by ad agency Dentsu Inc. and reported in Nikkei Business Publications' in-house newsletter (April 1996): 1995 JAPANESE AD SPENDING (in billions of dollars: $1 = Yen 106.5) Medium Spending % of Diff.…

MIN MEDIA SCOREBOARD: MAY 1996

Highlights of mergers, acquisitions, transactions--prepared in conjunction with Broadview Associates, L.P. (Fort Lee, N.J.) OVERVIEW: MILE-A-MINUTE PACE MEANS THE DEALS SPEAK FOR THEMSELVES. In a continuation of well-established trends, the media M&A market is absolutely white hot. Everyone, it seems, is ramping up to do battle in a changed media…

(2) 'CHICAGO' KEEPS IT SIMPLE FOR THE DEMS.

Publisher Doug Fierro (ex-Food & Wine) tells min that the September Chicago will be given gratis to the 20,000-plus visitors to the Democratic National Convention, which begins August 26 at the United Center. "Because of production schedules, we elected not to do a 'special,'" he says, "and the host committee…

HOW 'DETAILS' PUBLISHER GINA SANDERS BECAME 'ONE OF THE BOYS.'

Proprietors excluded (e.g., Playboy's Christie Hefner), Sanders now comprises the entire women's-publisher-of-men's-magazine sorority, whose alumnae include Jane Lodge and Nancy LeWinter (ex-M/Esquire, respectively). Sanders tells min that the "preparation" for her August 1994 ascension at Details dates back to high school, when she broke the cross-country team's gender barrier. "One…