Category > Research
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Readership Study: Political Coverage Wins Big During Height of Election Season

In November, political coverage—especially issues released in the week leading up to the election—performed extremely well, according to the GfK MRI Issue Specific Readership study. Six of the eight titles that received the highest IS scores, which simply indicate which title readers engaged with the most (not ad recall or sell-through), had a political bent with either Trump's…

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Bauer Media Study Reveals Surprises for Print

How do you help grow your print advertising business? Well, in Bauer Media's case you commission a third-party research firm to confirm what you already believe—readers still love print. Bauer hired Equation Research last fall to survey its readers and learn more about their passions and how they engage with…

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Profiting Within a Duopoly is the Challenge of 2017

A chill went down my spine at a political marketing event in Washington, D.C., this week, which reflected on the digital tactics deployed in this last election cycle. No, this had nothing to do with political regime change, although it had everything to do with a massive shift in power…

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What Drove Big Gains During a Traditionally Slow Month

Traditionally, November is a struggle for digital content of all kinds as mindshare shifts to e-commerce for the month. This year, however, many of the titles tracked by the Magazine Media 360º Brand Audience Report benefitted from citizens shopping for any and all news around the historic election surprise. A…

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Begin Pondering ‘Begin-to-Render’ Impression Counting

The rendered ad future just got a bit more nuanced following proposals for new measurement standards from the IAB and MRC. During the Austin Publisher Forum in August 2016, a swath of ops professionals gathered for a breakout on an issue that was only beginning to breach the surface. Discrepancies…

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The Mr. Magazine 2017 Manifesto: Make Magazines Great Again

2016 RIP. The year that fake news challenged, and in some cases, overcame real news. 2016 showed me, a professor of journalism, how biased media can be in this digital age we live in. However, as a firm believer in the necessity and importance of journalism, the type of journalism…

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Marketers Embrace Native, Favor Social Providers

On one hand, it was wise for publishers to tie their fortunes to the native advertising trend. After all, native ad spend is likely to double in the next five years, according to a recent Advertiser Perceptions survey of marketers. On the other hand, the share of native ad budgets…

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October Wins Are Driven By Creativity and Trust

As media hand-wringers bemoan the role of fake news in the recent election, magazine brands are sitting pretty in this fight. They remain among the most trusted sources of information. Perhaps it's not coincidental that two of the best performing brands in the Magazine Media 360º Brand Audience Report for…

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Is OTT Video A New Premium Opportunity for Publishers?

  Every media brand is chasing the ad dollars into digital video, but some publishers also see in the new distributed and over-the-top video environments a more direct revenue stream from consumers. “As of three weeks ago, we have put more people into the service this year than we had…

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In Spreading the Gospel of Print, Publishers Face an Identity Crisis

  In the court of public opinion, the burden of proof often falls upon those who seek to dispute conventional wisdom. That’s the idea, at least, behind recent advocacy by the MPA, the association representing about 175 of the largest consumer-facing magazines in the U.S. In what MPA president Linda…