Category > Research
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Can Quality Publishers Finally Sell Quality?

The storyline in advertising in the last few weeks is how advertisers are running away from toxic adjacencies on YouTube, and how Facebook is getting hit for the reliability of its content and measurement, and how the long tail of programmatic advertising sometimes puts reputable marketers in quite nasty places.…

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Legacy Social Platforms Drive February Engagement

The early months of 2017’s social media scene were dominated by the long-awaited Snapchat IPO, even though the platform remains dwarfed by competitors that are already successfully copying the upstart’s content innovations. While publishers continue to vie for Snapchat’s attention, marketers are less impressed. In a joint study by RBC…

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People Takes to the Oscar Red Carpet

Few, if any, magazine media brands have the sort of access and sheer editorial resources dedicated to covering the Oscars every year that People enjoys. For the celebrity and entertainment title, Oscar season is undoubtedly the most important time of the year—both in terms of traffic and in attracting new…

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Domino Adopts An Omnichannel Mindset

If you happened to stroll down Great Jones Street in Manhattan this past holiday season you may have been surprised to see the Domino logo fronting a pop-up retail store. You wouldn’t have been the only one surprised. The magazine/e-commerce/ book and digital brand didn’t expect the pop-up store experiment…

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Newsstand Sales Drop Another 12.4 Percent in 2016

If you're looking for a silver lining regarding the state of the North American newsstand, the declines in 2016 weren't quite as dramatic as those felt in 2015, so there's that. Still, 12.4 percent fewer magazines were sold on newsstands across the U.S. and Canada in 2016 compared to 2015, according…

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Presidential Transition Lights Up Social Media

It’s no surprise that the most tumultuous and controversial transfer of presidential power since the Nixon/Ford transition drove social media activity in January. As we saw throughout the election cycle, Trump is the traffic gift that just keeps on giving across content categories and, in social media, that means engagement.…

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Year-End Tallies Illustrate the Power of Mobile and Video

Competing with the tsunami of digital energy flowing towards online shopping during the holidays, content traffic traditionally suffers in December. And many sites in this month’s Magazine Media 360º Brand Audience Report experienced pull backs. As we've been reporting throughout the year, there are signs of leveling in magazine media's…

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In Search of Podvertising's Brand Lift

Direct marketers who play in the emerging space of podcast advertising generally praise the ROI and measurability of the channel. A host-read endorsement can be enormously effective in aligning a product with an audience. And by using classic direct-marketing techniques of driving the lead to show-specific online addresses for conversion,…

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Digital Growth Finally Begins to Outpace Print Declines at Time Inc.

  Buoyed by considerable growth in digital advertising, Time Inc. revenue remained essentially flat in 2016 compared to the year prior, according to a Q4 earnings report released today. Overall company revenue dipped 0.9 percent to $3.08 billion, a decrease the company blames on the relatively weak British pound, which it says offset…

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Magazines Learn a New Language

If adults had their own hit toy this holiday—our own Talking Elmo—surely it was a new voice assistant. Amazon’s Alexa topped the e-tail goliath’s sales charts, and even a Google Home was hard to find. Research firm VoiceLabs estimates 6.5 million dedicated voice assistant devices shipped in 2016, with 34.5…