Category > Digital
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Will Aural Content Become King?

As the digital media experience moves away from keyboards and handheld devices and towards so-called ambient computing, the aural dimension will be critical. No, we’re not talking about voice commands, although they will be integral to all ambient interfaces. We’re talking about the audio channel as a media delivery device.…

Men's Journal May 2017 Cover

Golf, Gym, Guys and Rides Drive Male Engagement In April

Women’s service magazine brands have mastered, and often led, social media sophistication, but men are social/mobile too. In this month’s look at social activity among magazine brands, we highlight the male-skewing titles. And we find that social media success is increasingly relying on a real-time vibe. The fast rise of…

Search and Analytics

Publishers Look To SEO, Syndication and Email For Growth

It’s a bit of déjà vu all over again. As we previously reported earlier this year in our monthly analysis of the Magazine Media 360º Brand Audience Report, publishers have suddenly started crowing over how effectively they're driving increasingly more organic search traffic, leveraging email to develop larger and more…

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Recapping the Major Themes from min’s Instagram & Snapchat Master Class

min held its first Instagram & Snapchat Master Class at the Yale Club on May 16th. On hand were more than a dozen speakers from across magazine media and digital native brands, each addressing some of the biggest challenges and opportunities media companies face when curating compelling content for Instagram and Snapchat. During the…

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How Popular Science Positions Itself For Success On Instagram

There's something magazine media brands can learn from companies like Group Nine Media. After The Dodo, Thrillist Media Group and NowThis Media merged to create the company, its social-focused brands regularly blow traditional titles out of the water by producing short clips that reach more than a million views on a daily…

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Access and Ingenuity Translates to Social Success for ESPN

As brands push more and more to get the most out of the resources at their disposal, repackaging content has become incredibly important. Media have found ways to easily get more than one product out of a video shoot and reworking social content to post on sites has become increasingly popular.…

EXCLUSIVE: Dylan Howard Editor in Chief and Vice President of News at Radar Online and the National Enquirer

Dylan Howard Sees a Bright Future For Print

American Media Inc. has 100 million reasons to be optimistic about its future. The David Pecker-led company is not only doing well with its print titles, says Chief Content Officer Dylan Howard, but its digital business is growing too. Of course, the much bigger story at AMI is the recent…

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As Mobile Saturation Nears, Video Explosion Persists

We may be entering a new mature stage in internet audience growth and development. At least, that's what's suggested by March’s Magazine Media 360º Brand Audience Report. The bottom line for the year-over-year stats is that they show continued contraction of desktop web averaged for all the brands within the…

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Finding Cracks in the Duopoly

When looking at the top line of advertising revenue performance, and hearing from sources in the media-buying world, a bleak picture of a duopolistic future comes into focus. And yet there are some hairline cracks in the Google/Facebook barrier. Pivotal Research analyst Brian Weiser reviewed the new IAB report and,…

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New York Media's Voice Remains Consistent Across Social Platforms

Social media continues to become a more integral part of our everyday lives. Magazine media has capitalized on that notion by delivering content to readers that serves its audience in a much more immediate way than the "old" days of print journalism. The challenge for these brands is maintaining a…