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Parenting’s iPhone App Targets Life Stages

For years the parent and pregnancy magazine titles have leveraged the digital platform, especially e-mail, to parse their audiences into highly targeted segments based on childhood age range or even the week of one’s pregnancy. Now Bonnier’s Parenting brand is taking the same smart tack with its iPhone app. The…

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Epi Comes to Android

Condé Nast’s mobile app, Epicurious Recipes & Shopping List: On the Go is now available in an Android version. Like the popular iPhone app, this iteration accesses 28,000 professionally tested recipes from the Epicurious database as well as the archives of Gourmet and Bon Appetit magazines. Of course, the app…

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Publisher’s Weekly Adds iPad/iPhone Edition for Book Expo

Publisher’s Weekly is leveraging the mobile app environment to promote its brand during the BookExpo. iPad and iPhone editions of both the current issue of the magazine and the PW-published Show Daily for the Expo are available for free this week. Users can swipe either device to flip through the…

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Vanity Fair Comes to iPad and iPhone

Conde Nast continues its promised roll-out of print titles for the iPad. Vanity Fair was released late last week for both the iPhone and iPad at $4.99 an issue. The mobile iterations follow closely the model used in GQ. The full contents of the magazine can be thumbed in facsimile…

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GQ Adding $1,091.35 To Conde Nast’s Coffers Is A Big Deal

Sum comes from Gentlemen’s Quarterly vp/publisher Pete Hunsinger telling min that a benefit of GQ’s early presence on the iPad is—as of last week—365 people buying the December 2009 Men of the Year issue (Clint Eastwood among the split-run covers) well after it went off newsstand. Issue and all subsequent are…

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Consumer Reports on 99 Cents a Day...On the Mobile Web

One of the classic mobile media dream scenarios was giving people access to Consumer Reports’ legendary database of impartial ratings and reviews from within a store as the consumer is making a purchase decision. CR got a bit closer to satisfying that dream this week with the launch of its…