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How Sports Illustrated Makes the Most of Its Unparalleled Access

Legacy media brands, and much of magazine media in general, has access to events and celebrities that would have leaders in other industries drooling. On top of that, many of these titles have been producing quality content for years and have the ability to translate that into great social content—one such…

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Life After Print for Mental Floss

2016 had its share of losses, but not all of them were tragic. Mental Floss, for instance, said goodbye to its print magazine at the end of the year, after a short, but fun, 15-year run. And while many were saddened or disappointed to see the unique magazine go, the…

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How Health.com Keeps Its Brand's Identity Consistent Across Platforms

On social media, one of the most difficult things to do is maintain your brands voice across different platforms. For many brands, editors have spent years crafting their titles' unique content and point of view. But on new platforms like Instagram, it’s not as easy to organically adapt your voice to fit…

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How Women’s Health Optimizes its Evergreen Content for Instagram

It seems like right when editors get the hang of a certain social feature, giants like Snapchat and Instagram introduce new ones. One of the latest obsessions for those in magazine media is Instagram Stories, and Amanda Lucci, senior social media editor at Women's Health, is well aware. Lucci implements the brand’s…

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The Mind Behind ESPN's Creative Design

In February, ESPN The Magazine took home a National Magazine Award for General Excellence (news and sports) in a competitive field that included The New Yorker, New York, GQ and Bloomberg Businessweek. While content is a key driver for the general-excellence category, design is also a critical component for winning.…

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Inside The Economist’s Plan to Conquer America

Running a profitable, mass-market magazine whose revenue is overwhelmingly driven by print advertising is—to put things mildly—a much riskier proposition in 2017 than it was a decade ago. And even with an audience that is among the most affluent, loyal, and worldly of any weekly magazine, The Economist is no exception. Michael Brunt, the…

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Rising Stars: OZY Media's Libby Coleman Wants a Break From Breaking News

Two weeks after graduating from Harvard, Libby Coleman, the 23-year-old reporter at OZY Media, flew across the country to join the San Francisco-based news site. Her first assignment: find 10 up-and-comers in entertainment and 10 up-and-coming trends in Southeast Asia. The following night, she was Skyping with people in Singapore and calling…

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Seeing Good Fortune in the Future of Fortune

Fortune is growing in two places. One—video—you might expect. The other—print— you might not. Year-over-year the business publication, which was launched in 1929 by Henry Luce, is up 85% in its video viewership, and up 11% in print (plus digital edition readers) according to the February 2017 Magazine Media 360º…

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Southern Living’s The South's Best Awards is Multiplatform Publishing Done Right

Time Inc.'s Southern Living recently revealed the winners of its first annual South’s Best Awards, a 13-category program that grew out of an existing editorial feature. The awards recognized everything from the best bar to the best BBQ to the best museum. And while the program itself is a great…

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Trust and Truth Drive Traffic in a New Age of Fluid Facts

The Presidential Inauguration and the tumultuous beginning of a new regime continued to drive news across a range of outlets, according to the January Magazine Media 360º Brand Audience Report. Titles like The New Yorker (+7% web, +44.9% mobile, +58.9% video) are among the main beneficiaries of a growing need…