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How Time Inc. Is Utilizing Its State of the Art Test Kitchens

Time Inc. announced last month that it has plans to expand its food content operations in Birmingham, Alabama, with the relocation there of Food & Wine. Launched last year, the modern facility, appropriately named Food Studios, features 28 test kitchens, as well as a showcase kitchen and tasting room for…

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Magazine Review: The "New" Automobile Takes a Right Turn

min began reviewing mobile apps several years ago when they became an emerging platform for publishers. Not only was it a way to call out some of the best features apps can offer, but it also kept you, our readers, informed on what your industry peers were up to in…

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The Man Behind Men's Health's New Look

When Matt Bean was named editor-in-chief of Men's Health in October 2016, he had a new vision for the brand, including a redesign of the magazine that reaches nearly 14 million readers. To execute that vision, he called on Mike Schnaidt to take over the reigns as creative director. Schnaidt…

Donald Trump After Hours

Behind the Story: Time’s Intimate Dinner with the President

Time magazine recently spent nearly three hours with President Donald Trump in his private quarters. The story, “Donald Trump After Hours,” which was published in the May 22nd issue of Time, has been widely publicized, not only for its exclusive reporting but because the White House invited three members of…

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How Popular Science Positions Itself For Success On Instagram

There's something magazine media brands can learn from companies like Group Nine Media. After The Dodo, Thrillist Media Group and NowThis Media merged to create the company, its social-focused brands regularly blow traditional titles out of the water by producing short clips that reach more than a million views on a daily…

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Access and Ingenuity Translates to Social Success for ESPN

As brands push more and more to get the most out of the resources at their disposal, repackaging content has become incredibly important. Media have found ways to easily get more than one product out of a video shoot and reworking social content to post on sites has become increasingly popular.…

EXCLUSIVE: Dylan Howard Editor in Chief and Vice President of News at Radar Online and the National Enquirer

Dylan Howard Sees a Bright Future For Print

American Media Inc. has 100 million reasons to be optimistic about its future. The David Pecker-led company is not only doing well with its print titles, says Chief Content Officer Dylan Howard, but its digital business is growing too. Of course, the much bigger story at AMI is the recent…

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As Mobile Saturation Nears, Video Explosion Persists

We may be entering a new mature stage in internet audience growth and development. At least, that's what's suggested by March’s Magazine Media 360º Brand Audience Report. The bottom line for the year-over-year stats is that they show continued contraction of desktop web averaged for all the brands within the…

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New York Media's Voice Remains Consistent Across Social Platforms

Social media continues to become a more integral part of our everyday lives. Magazine media has capitalized on that notion by delivering content to readers that serves its audience in a much more immediate way than the "old" days of print journalism. The challenge for these brands is maintaining a…

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Cosmopolitan Says 'I Do' to More Bridal Content

Publishers are continuing to tap into new content categories in order to cater to reader demand and also build out new environments for advertisers to buy against quality audiences. The trend really took off when several brands began expanding into food and tech. Not only are both categories popular with…