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WEEKLY FIVE YEAR BOXSCORES AND REVENUES

Five-Year Ad-Page Summary — Weekly Magazines

Monday, February 6, 2012
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Five-Year Ad-Page Summary — Weekly Magazines
Ad Pages % of  Ad Pages % of  Ad Pages % of  Ad Pages % of  Ad Pages
2011  Diff.  2010  Diff.  2009  Diff.  2008  Diff. 2007 
AMERICAN PROFILE  494.23 -9.69 547.24 14.12 479.52 -13.77 556.11 PIB -11.87 631.02
BLOOMBERG BUSINESSWEEK  1,536.71 18.95 1,291.94 4.16 1,240.38 -34.03 1,880.32 -16.24 2,244.80
CONGRESSIONAL QTLY  420.62 -8.62 460.32 -26.14 623.25 -3.84 648.15 -11.97 736.31
ECONOMIST, THE  (N.A.) 1,986.49 PIB -2.86 2,044.93 PIB 3.77 1,970.55 PIB -20.17 2,468.28 PIB 4.41 2,364.06
ENTERTAINMENT WEEKLY  1,109.38 -3.16 1,145.55 18.60 965.87 -20.53 1,215.39 PIB -20.41 1,527.06
GOLF WEEK  1,205.34 -2.56 1,236.95 41.15 876.35 -20.09 1,096.66 -6.68 1,175.13
GOLF WORLD  858.06 PIB -2.38 878.95 PIB -7.27 947.82 PIB -22.71 1,226.31 4.47 1,173.80
IN TOUCH  758.40 PIB -13.11 872.78 2.09 854.90 -22.12 1,097.67 3.20 1,063.60
JET  394.02 PIB -8.92 432.60 PIB -22.60 558.95 PIB -35.79 870.47 -21.94 1,115.07
LIFE & STYLE WEEKLY 475.34 PIB 1.21 469.68 PIB 22.37 383.82 -24.76 510.15 -22.83 661.10
NATION, THE 281.61 -17.76 342.44 0.52 340.66 -39.28 561.05 -0.62 564.54
NATIONAL ENQUIRER  811.49 2.53 791.48 -4.00 824.46 1.77 810.15 -10.27 902.86
NATIONAL JOURNAL  613.84 -0.63 617.75 -16.18 737.00 -1.47 748 -19.51 929.31
NEW YORK MAGAZINE  2,607.95 PIB 5.46 2,473.01 PIB 8.64 2,276.43 PIB -27.35 3,133.43 -6.27 3,343.05
NEW YORK TIMES MAGAZINE  2,202.80 -2.09 2,249.80 8.81 2,067.70 -38.82 3,379.44 PIB -12.92 3,881.03
NEW YORKER, THE  1,166.40 -1.83 1,188.18 5.41 1,127.18 -23.74 1,478.09 -26.86 2,020.96
NEWSWEEK  746.00 -16.71 895.70 PIB -19.79 1,116.73 -25.84 1,505.87 PIB -19.00 1,859.02
OK! 1,053.13 -1.20 1,065.92 17.83 904.64 21.08 747.15 22.71 608.85
PARADE  556.86 -12.83 638.80 1.64 628.51 -11.06 706.69 -10.08 785.93
PEOPLE  3,355.64 -5.64 3,556.32 5.62 3,367.02 -1.64 3,423.02 -12.54 3,913.70
SOAP OPERA DIGEST 731.86 PIB -8.54 800.24 PIB -0.67 805.64 PIB 5.19 765.9 PIB -31.52 1,118.35
SPORTS ILLUSTRATED  1,493.78 PIB -4.68 1,567.17 PIB -1.78 1,595.56 PIB -16.11 1,902.04 PIB -10.02 2,113.83
STAR  1,293.49 -3.80 1,344.60 18.84 1,131.40 -3.73 1,175.24 -6.56 1,257.81
TIME  1,370.30 -2.70 1,408.34 -2.68 1,447.05 -17.41 1,752.02 PIB -18.97 2,162.20
TIME OUT NEW YORK  1,857.82 -14.07 2,161.90 15.87 1,865.80 PIB -30.94 2,701.88 PIB -12.25 3,079.08
TV GUIDE  683.01 PIB 3.29 661.27 PIB -9.16 727.92 -24.16 959.86 -15.76 1,139.44
USA TODAY  1,983.52 -11.14 2,232.13 -5.72 2,367.45 -26.50 3,221.12 -17.18 3,889.15
USA TODAY SPORTS WEEKLY  57.45 -54.41 126.02 -26.95 172.51 -16.19 205.83 -23.87 270.36
USA WEEKEND  511.04 -12.07 581.16 -0.96 586.77 -13.24 676.31 PIB -8.12 736.07
US WEEKLY  1,726.38 1.75 1,696.62 -0.93 1,712.47 -4.39 1,791.12 -8.18 1,950.74
WEEK, THE 667.75 -13.74 774.13 16.75 663.06 10.01 602.73 PIB 0.01 602.68
WOMAN’S WORLD  328.77 -6.53 351.74 -2.55 360.94 0.09 360.6 -2.40 369.45
TOTALS  34,607.62 -4.15 36,105.42 3.39 34,922.67 -19.55 43,411.15 -11.54 49,072.01
Five-Year Ad-Page Summary — Biweekly Magazines 
Ad Pages % of  Ad Pages % of  Ad Pages % of  Ad Pages % of  Ad Pages
2010  Diff.  2009  Diff.  2008  Diff. 2007  Diff. 2006 
AUTOWEEK 1,005.48 PIB 18.64 847.47 PIB 8.95 777.87 -32.78 1157.26 PIB -8.36 1,262.80
ESPN  1,296.15 PIB -6.39 1,384.69 PIB 20.77 1,146.57 -10.34 1,278.83 PIB -22.12 1,641.99
FORBES  1,772.17 PIB -3.94 1,844.84 PIB -4.76 1,937.14 -30.20 2,775.34 PIB -14.30 3,238.59
FORTUNE  1,528.55 -0.42 1,535.06 0.73 1,523.98 -36.04 2,382.71 PIB 0.14 2,379.33
ROLLING STONE  940.19 -1.29 952.45 2.15 932.36 -19.03 1,151.55 -23.60 1,507.22
TOTALS  6,542.54 -0.33 6,564.51 3.90 6,317.92 -27.76 8,745.69 -12.80 10,029.93
PIB = Data from Publishers Information Bureau
Five-Year Ad-Revenue Summary — Weekly Magazines (Pib)
2011 % of 2010 % of 2009 % of 2008 % of 2007
$ (000) Diff. $ (000) Diff. $ (000) Diff. $ (000) Diff. $ (000)
AMERICAN PROFILE 235,640 -2.92 242,724 16.83 207,767 -9.53 227,567 -0.20 228,028
BUSINESS WEEK 223,352 29.36 172,662 6.33 162,378 -45.38 236,061 -14.58 270,489
ECONOMIST, THE (N.A.) 125,954 -0.68 126,817 10.54 114,728 -14.64 131,529 20.29 104,844
ENTERTAINMENT WEEKLY 197,472 2.10 193,404 20.88 160,003 -20.03 192,048 -19.93 230,318
GOLF WORLD 34,118 1.11 33,745 -2.83 34,727 -21.54 42,208 9.93 38,015
IN TOUCH 88,362 -11.65 100,009 8.38 92,280 -47.48 136,094 -3.01 140,189
JET 13,034 -3.86 13,558 -20.77 17,112 -55.43 26,598 -23.41 32,824
LIFE & STYLE WEEKLY 28,491 3.34 27,569 42.27 19,378 -67.81 32,519 -41.45 45,997
NATIONAL ENQUIRER 38,091 -9.75 42,204 -9.37 46,568 -1.53 47,280 -22.86 58,090
NEW YORK MAGAZINE 203,572 8.15 188,234 13.76 165,470 -32.47 219,200 -3.88 227,694
NEW YORK TIMES MAGAZINE 258,825 -1.54 262,881 8.87 241,454 -63.57 394,950 -9.98 434,384
NEW YORKER, THE 167,686 1.00 166,026 14.29 145,264 -23.44 179,314 -26.12 226,153
NEWSWEEK 140,730 -11.75 159,459 -33.84 241,037 -43.68 346,322 -37.16 475,005
OK 84,815 -1.06 85,725 16.31 73,704 16.91 61,242 26.23 45,180
PARADE 564,187 -10.85 632,834 0.76 628,050 -4.76 657,966 -5.84 696,399
PEOPLE 996,770 -1.73 1,014,347 8.70 933,136 3.62 899,401 -8.94 979,793
SOAP OPERA DIGEST 17,475 -5.83 18,556 3.26 17,970 7.64 16,597 -38.66 23,013
SPORTS ILLUSTRATED 576,453 0.78 571,976 2.07 560,365 -14.61 642,228 -6.48 683,861
STAR MAGAZINE 157,498 -6.17 167,856 3.69 161,887 -4.56 169,275 -14.75 194,239
TIME 419,400 1.45 413,388 2.30 404,080 -15.38 466,229 -16.47 543,005
TIME OUT NEW YORK 32,480 -13.95 37,747 10.72 34,093 -44.99 49,431 -10.71 54,723
TV GUIDE 103,822 9.62 94,713 -25.44 127,034 -54.59 196,376 -8.26 212,595
USA WEEKEND 372,303 -11.08 418,676 -0.03 418,812 -11.90 468,665 -5.63 495,071
US WEEKLY 354,223 6.39 332,954 6.73 311,957 1.16 308,327 -0.52 309,922
WEEK, THE 45,183 -7.05 48,610 23.10 39,488 20.41 31,430 11.99 27,662
WOMAN’S WORLD 30,209 -3.65 31,352 -6.62 33,576 6.12 31,522 6.56 29,454
TOTALS ($ 000) 5,510,145 -1.57 5,598,026 3.81 5,392,318 -15.17 6,210,379 -9.61 6,806,947
Five-Year Ad-Revenues — Biweekly Magazines (Pib)
2011 % of 2010 % of 2009 % of 2008 % of 2007
$ (000) Diff. $ (000) Diff. $ (000) Diff. $ (000) Diff. $ (000)
AUTOWEEK 35,802 19.17 30,042 5.77 28,404 -41.02 40,055 -7.20 42,938
ESPN (THE MAGAZINE) 299,431 -2.20 306,155 25.78 243,403 -8.85 264,945 -20.13 318,286
FORBES 255,088 0.85 252,933 0.56 251,532 -34.38 338,016 -9.43 369,902
FORTUNE 203,996 4.45 195,299 6.77 182,909 -51.20 276,556 2.42 269,868
ROLLING STONE 175,326 3.97 168,637 6.83 157,852 -17.09 184,824 -20.82 223,299
TOTALS ($ 000) 969,643 1.74 953,066 10.30 864,100 -27.81 1,104,396 -10.86 1,224,293
Bloomberg Businessweek was BusinessWeek until December 2009

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