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BIMONTHLY FIVE YEAR BOXSCORES

MIN’s Bimonthly Boxscores(Yearend 2011 vs. 2010) and Five-Year Ad Page (2007-2011)

Monday, January 16, 2012
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Year-end 2011 and five-year boxscores (2007-2011) for bimonthly magazines are tracked by min in this exclusive report.
 
Min’s Bimonthly Boxscores (year-end: Nov/Dec or Dec/Jan 2011/2010)
Issue 2011 Ad Pages Issue 2010 Ad Pages % Of Diff YTD 2011 YTD 2010 % Of Diff
AARP SEPT/OCT 51.31 Sept/OCT 42.49 20.76 201.68 175.39 14.99
NOV/DEC 44.83 NOV/DEC 37.75 18.75 246.51 213.14 15.66
AFAR SEPT/OCT 60.16 Sept/OCT 23.00 161.57 215.48 108.50 98.60
NOV/DEC 64.50 NOV/DEC 25.00 158.00 279.98 133.50 109.72
AMERICAN PHOTO SEPT/OCT 29.50 SEPT/OCT 28.16 4.76 161.12 R 142.03 13.44
NOV/DEC 30.99 NOV/DEC 44.88 -30.95 192.11 R 186.91 2.78
ANTIQUES SEPT/OCT 85.50 SEPT/OCT 81.00 5.56 483.00 489.00 -1.23
NOV/DEC 76.50 NOV/DEC 74.00 3.38 559.50 563.00 -0.62
AUDUBON SEPT/OCT 50.23 SEPT/OCT 46.99 6.90 230.77 222.98 3.49
NOV/DEC 48.69 NOV/DEC 66.69 -26.99 279.46 289.67 -3.52
BRIDAL GUIDE SEPT/OCT 311.94 SEPT/OCT 299.94 4.00 1,362.73 1,346.60 1.20
NOV/DEC 229.54 NOV/DEC 211.66 8.45 1,592.27 1,558.26 2.18
DEPARTURES OCT 150.38 OCT 91.77 63.87 601.37 400.25 50.25
NOV/DEC 160.05 NOV/DEC 130.99 22.18 761.42 531.24 43.33
FIT PREGANCY OCT/NOV 106.96 OCT/NOV 101.58 5.30 441.10 453.61 -2.76
DEC/JAN 70.78 DEC/JAN 71.89 -1.54 511.88 525.50 -2.59
Gardening How-To SEPT/OCT 27.53 SEPT/OCT 11.17 146.46 113.13 96.88 16.77
Hand Guns SEPT/OCT 56.31 SEPT/OCT 38.04 48.03 214.24 163.74 30.84
NOV/DEC 39.80 NOV/DEC 38.49 3.41 254.04 202.23 25.62
HANDY OCT/NOV 35.69 OCT/NOV 45.05 -20.78 185.30 212.45 -12.78
DEC/JAN 21.70 DEC/JAN 29.39 -26.17 207.00 241.84 -14.41
History Channel, The SEPT/OCT 37.89 SEPT/OCT 42.01 -9.81 185.58 193.61 -4.15
NOV/DEC 39.16 NOV/DEC 43.66 -10.31 224.75 237.27 -5.28
Inside Triathlon NOV/DEC 44.80 NOV 42.17 6.24 274.44 238.11 15.26
DEC 85.10 274.44 323.21 y -15.09
LINKS FALL 43.00 FALL 57.00 -24.56 165.00 196.70 -16.12
MARTHA STEWART WEDDINGS FALL 237.33 FALL 244.70 -3.01 954.52 859.72 11.03
MS Weddings Travel FALL 52.44 FALL 56.90 -7.84 1,006.96 916.60 9.86
MIDWEST LIVING SEPT/OCT 59.70 SEPT/OCT 76.12 -21.57 378.02 424.23 -10.89
NOV/DEC 58.58 NOV/DEC 68.59 -14.59 436.60 492.82 -11.41
NORTH AMERICAN FISHERMAN OCT/NOV 19.77 OCT/NOV 26.84 -26.34 193.72 203.16 -4.65
DEC/JAN 22.97 DEC/JAN 28.34 -18.95 216.69 231.50 -6.40
NORTH AMERICAN HUNTER NOV 48.37 NOV 60.91 -20.59 379.55 402.27 -5.65
DEC 36.30 DEC 45.00 -19.33 415.85 447.27 -7.02
PARENT & CHILD NOV 56.64 NOV 69.09 -18.02 461.02 576.12 -19.98
DEC/JAN 52.47 DEC/JAN 65.76 -20.21 513.49 641.88 -20.00
SATURDAY EVENING POST SEPT/OCT 36.75 SEPT/OCT 38.83 -5.36 161.17 151.31 6.52
NOV/DEC 25.41 NOV/DEC 46.67 -45.55 186.58 197.98 -5.76
WEIGHT WATCHERS SEPT/OCT 95.84 SEPT/OCT 86.31 11.04 449.96 423.19 6.33
NOV/DEC 95.36 NOV/DEC 79.56 19.86 545.32 502.75 8.47
WOOD NOV 29.82 NOV 34.58 -13.77 176.07 189.65 -7.16
DEC/JAN 28.74 DEC/JAN 31.49 -8.73 204.81 221.14 -7.38
TOTALS 9,187.79 8,951.29 2.64
FIVE-YEAR AD-PAGE SUMMARY: BIMONTHLY MAGAZINES
2011 % of chg 2010 % of chg 2009 % of chg 2008 % of chg 2007
AARP 246.51 15.66 213.14 2.68 207.58 -23.78 272.35 -18.04 332.28
AMERICAN PHOTO 192.11 2.78 186.91 -11.64 211.54 -18.63 259.96 -10.14 289.31
AUDUBON 279.46 -3.52 289.67 3.78 279.13 -5.17 294.34 -0.41 295.56
BRIDAL GUIDE 1,592.27 2.18 1,558.26 1.03 1,542.41 -20.10 1,930.51 -17.09 2,328.36
DEPARTURES 761.42 43.33 531.24 -10.93 596.40 -44.92 1,082.70 -6.52 1,158.19
FIT PREGNANCY 511.88 -2.59 525.50 -0.22 526.67 -8.07 572.93 -6.42 612.23
HAND GUNS 254.04 25.62 202.23 0.51 201.20 -28.18 280.15 20.34 232.80
LINKS 165.00 -16.12 196.70 -15.94 234.00 -55.93 531.00 -29.08 748.70
MARTHA STEWART WEDDINGS 1,006.96 9.86 916.60 25.21 732.04 -26.41 994.75 PIB -4.20 1,038.33
MIDWEST LIVING 436.60 -11.41 492.82 -9.18 542.61 -13.61 628.12 -16.94 756.25
NORTH AMERICAN FISHERMAN 216.69 -6.40 231.50 13.73 203.56 -20.57 256.28 -4.27 267.70
NORTH AMERICAN HUNTER 415.85 -7.02 447.27 4.56 427.77 -19.93 534.23 1.97 523.89
PARENT & CHILD (SCHOLASTIC) 513.49 -20.00 641.88 10.05 583.25 9.97 530.37 30.57 406.21
SATURDAY EVENING POST 186.58 -5.76 197.98 11.44 177.66 -12.36 202.72 -33.40 304.40
WEIGHT WATCHERS 545.32 8.47 502.75 -1.16 508.66 -8.10 553.52 -5.92 588.33
WOOD 204.81 -7.38 221.14 -9.45 244.23 PIB -12.08 277.80 -14.24 323.93
7,528.99 2.36 7,355.59 1.90 7,218.71 -21.55 9,201.73 -9.37 10,206.47

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