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BIMONTHLY BOXSCORES

MIN’S Bimonthly Boxscores (January - April 2012 vs. 2011)

Monday, May 14, 2012
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Bimonthly boxscores for January - April 2012 show Martha Stewart Weddings running down the advertising aisle with a +11.55% lead. Overall, the bimonthly mags charted -8.65% in year-to-date totals.

MIN’S BIMONTHLY BOXSCORES (January - April 2012 vs. 2011)
Issue Date
 2011 Ad Pages
 Issue Date
 2010 Ad Pages
 % of Diff.
 YTD 2011
 YTD 2010
 % of Diff.
AARP Jan/Feb 24.95 Jan/Feb 30.41 -17.95 24.95 30.41 -17.95
“ “ Mar/Apr 34.84 Mar/Apr 41.29 -15.62 59.79 71.70 -16.61
AFAR Jan/Feb 36.00 Jan/Feb 33.00 9.09 36.00 33.00 9.09
“ “ Mar/Apr 41.00 Mar/Apr 33.66 21.81 77.00 66.60 15.62
AMERICAN PHOTO Jan/Feb 24.15 Jan/Feb 32.18 -24.95 24.15 32.18 -24.95
“ “ Mar/Apr 29.50 Mar/Apr 27.34 7.90 53.66 59.52 -9.85
“ “ May/Jun 30.83 May/Jun 31.34 -1.63 84.49 90.86 -7.01
AUDUBON Jan/Feb 37.01 Jan/Feb 42.69 -13.31 37.01 42.69 -13.31
“ “ Mar/Apr 50.41 Mar/Apr 56.39 -10.60 87.42 99.08 -11.77
BRIDAL GUIDE Jan/Feb 183.61 Jan/Feb 243.11 -24.47 183.61 243.11 -24.47
“ “ Mar/Apr 362.91 Mar/Apr 392.72 -7.59 546.52 635.83 -14.05
DEPARTURES Jan/Feb 74.44 Jan/Feb 78.43 -5.09 74.44 78.43 -5.09
“ “ Mar/Apr 116.50 Mar/Apr 98.05 18.82 190.94 176.48 8.19
“ “ May/Jun 118.62 May/Jun 119.03 -0.34 309.56 295.51 4.75
Eating Well Feb 28.97 Feb 32.64 -11.24 28.97 32.64 -11.24
“ “ April 33.13 Apr 33.14 -0.03 62.10 65.78 -5.59
FIT PREGANCY Feb/Mar 60.26 Feb/Mar 66.64 -9.57 60.26 66.64 -9.57
“ “ Apr/May 92.43 Apr/May 99.96 -7.53 152.69 166.60 -8.35
Gardening How-To Jan/Feb 21.96 Jan/Feb 12.44 76.53 21.95 12.44 76.45
Mar/April 27.28 Mar/Apr 24.94 9.38 49.24 37.39 31.69
Hand Guns Jan/Feb 43.63 Jan 54.50 -19.94 43.63 54.50 -19.94
“ “ Mar/Apr 29.20 Mar 30.04 -2.80 72.83 84.54 -13.85
HANDY Feb/Mar 21.61 Feb/Mar 30.44 -29.01 21.61 30.44 -29.01
April/May 38.80 April/May 48.07 -19.28 60.41 78.51 -23.05
History Channel, The Jan/Feb 25.93 Jan/Feb 22.46 15.45 25.93 22.46 15.45
Mar/Apr 40.14 Mar/Apr 55.48 -27.65 66.07 77.94 -15.23
Inside Triathlon Jan/Feb 38.30 Jan/Feb 39.84 -3.87 38.30 39.84 -3.87
Mar/Apr 26.50 Mar/Apr 48.40 -45.25 64.80 88.24 -26.56
LINKS Jan/Feb 60.50 Jan/Feb 40.30 50.12 60.50 40.30 50.12
MARTHA STEWART WEDDINGS Winter 288.95 Winter 259.78 11.23 288.95 259.78 11.23
“ “ Spring 281.02 Spring 251.18 11.88 569.97 510.96 11.55
MIDWEST LIVING Jan/Feb 42.91 Jan/Feb 55.00 -21.98 42.91 54.98 -21.95
“ “ Mar/Apr 102.24 Mar/Apr 112.92 -9.46 145.15 167.90 -13.55
NATURAL HEALTH Feb 39.46 Feb 38.25 3.16 39.46 38.25 3.16
“ “ March 40.52 March 37.21 8.90 79.98 75.46 5.99
“ “ April/May 41.28 April/May 40.18 2.74 121.26 115.64 4.86
NORTH AMERICAN FISHERMAN February 38.19 February 37.32 2.33 38.19 37.32 2.33
March 34.15 March 38.16 -10.51 72.34 75.48 -4.16
April 38.61 April 37.92 1.82 110.95 113.40 -2.16
NORTH AMERICAN HUNTER Feb/March 43.02 Feb/Mar 54.84 -21.55 43.02 54.84 -21.55
April/May 53.39 April/May 35.06 52.28 96.41 89.90 7.24
PARENT & CHILD Feb/Mar 76.48 Feb/Mar 96.82 -21.01 76.48 96.82 -21.01
“ “ April 73.16 April 102.00 -28.27 149.64 198.82 -24.74
SATURDAY EVENING POST Jan/Feb 27.00 Jan/Feb 35.09 -23.05 27.00 35.09 -23.05
“ “ Mar/Apr 31.00 Mar/Apr 29.34 5.67 58.00 64.43 -9.98
SPIN Jan/Feb 15.24 Jan/Feb 16.90 -9.82 15.24 16.90 -9.82
“ “ Mar/Apr 38.75 Mar/Apr 36.08 7.40 54.00 52.98 1.93
WEIGHT WATCHERS Jan/Feb 93.52 Jan/Feb 96.80 -3.39 93.52 96.80 -3.39
“ “ Mar/Apr 65.30 Mar/Apr 75.12 -13.07 158.82 171.92 -7.62
WOOD Feb/March 30.90 March 32.07 -3.65 30.90 32.07 -3.65
“ “ April/May 34.53 May 30.07 14.83 65.43 62.14 5.29
Total 3,210.67 3,514.55 -8.65

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