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Monthlies' Ad Pages (Jan.-Sept.): Most Fall, But Not All.

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If you are looking for solace, the monthlies' cumulative -11.73% third-quarter differential is not the worst ad performance of this decade; that still belongs to the September 11-affected -12.36% for first-quarter 2002. And solace comes from the handful of magazines--led by Popular Mechanics/Robb Report and...


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