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min's First-Half Ad Pages: Newsweeklies Prove That All Advertising Losses Are Not Created Equal.

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Cumulatively, the numbers were lousy through the first half and will stay lousy during the second half because of the e-c-o-n-o-m-y. But a subtlety is that Newsweek fared worse through the first half (-25.11%) than it did through the first quarter (-16.51%), Time (now -26.70%) was below -25% throughout, and...


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