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Steve Smith's Eye on Digital Media: August Boxscores Are Britney "Allure"-Ing--And Britney Revealing.

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The typical monthly traffic at ALLURE.COM actually is rather demure, with 1.5 million page views and maybe 200,000 unique visitors. But when Britney Spears takes her clothes off, the eyeballs rushed in to the tune of 11 million page views/1 million unique visitors, and an August-versus-July differential of...


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