b2b Boxscores: Automotive to Race Ahead in Ad-Page Growth

L.A. Roman

Monday, February 6, 2012

An unsteady economy does not seem to affect the enthusiasm for cars, as demonstrated by the steady advertising growth of the b2b print mag automotive category (+2.95% Jan.-Nov. 2011 compared with 2010/+4.94% in Nov.) according to IMS/the Auditor data. (See chart below.) Michael Willins, content...

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