B2B Box Scores: Promotions Lead Advertising as Marketing Dynamics Change

Steve Smith

Tuesday, December 13, 2011

There is a good reason why ad agencies all feel as if their business models are under strain. The fundamentals are weak and have been for a decade a least. The basic art of brokering media sales, upon which much of the industry was built, has gotten a lot more complicate. Many projections and historical...

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