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B2B DIGITAL BOXSCORES BY CATEGORY

March 12 Executive Summary of Live Sites by BPA Interactive

Monday, May 14, 2012
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The digital migration is happening at different clips in different industries. For some, the transition has been at lightening speed. For others, it's been more like a slow shower. B2b magazines serving the manufacturing and processing industries currently fit squarely into the latter category, according to data provided exclusively to min by BPA Worldwide. BPA stats show unique browser traffic in March dipped more than 31% for publications targeting manufacturers than in the same month a year ago (Below is the complete chart of March Traffic by categories prepared by BPA Interactive). Read analysis on Aviation and Manufacturing Categories as well as b2b BPA's snapshot of b2b web category site chart.

March 12 Executive Summary of Live Sites by BPA Interactive
Channel Name Monthly Impressions Monthly Unique Browsers Monthly User Sessions Average Page Duration Average Session Duration
AC/Heating/Plumbing/Ventilation
Engineered Systems 22,319 8,658 9,980 01:08 02:32
Plumbing & Mechanical 24,170 10,822 12,240 01:09 02:16
Pm Engineer 23,670 14,440 15,885 01:24 02:04
Reeves Journal/Plumbing, Heating, Cooling 7,903 4,850 5,204 01:11 01:49
Snips 9,872 4,221 4,750 01:07 02:25
Supply House Times 17,456 9,293 10,656 01:14 02:04
AVERAGE 17,565 8,714 9,786
Advertising, Media & Sales
B to B Magazine 222,215 93,055 115,259 00:59 02:02
Campaign Asia Network 812,454 178,468 285,667 01:09 03:16
Direct Marketing News 188,820 99,725 118,266 01:22 02:10
FIPP.com 27,448 7,784 9,954 00:49 02:15
MastheadOnline.com 82,426 18,642 33,358 00:49 01:59
AVERAGE 266,673 79,535 112,501
Automotive
BodyShop Business 78,866 26,722 36,400 01:36 03:27
Brake & FrontEnd 46,469 29,513 31,783 01:31 02:16
Engine Builder 200,476 132,731 142,738 01:42 02:23
FenderBender 42,554 14,762 21,952 01:27 02:49
ImportCar 25,057 8,085 8,920 00:50 02:25
Tire Review 154,583 54,370 77,098 01:08 02:16
Underhood Service 38,013 22,246 24,360 01:40 02:40
AVERAGE 83,717 41,204 49,036
Aviation & Aerospace
Aviation Maintenance 10,525 4,577 5,637 01:15 02:22
Aviation Security International 3,962 1,813 2,158 01:02 01:52
Aviation Today* 208,977 85,763
European Business Air News 158,423 24,134 35,061 00:47 03:34
Flightglobal.com 6,228,737 1,013,020 1,886,502 00:59 03:14
Orient Aviation 5,404 1,960 2,358 01:06 02:33
AVERAGE 1,102,671 188,545 386,343
Brewing, Distilling, Bottles & Beverage Markets
Bartender Magazine 18,821 8,685 9,422 00:52 01:44
Beverage Industry 60,609 23,846 28,234 01:06 02:22
BeverageDaily.com 69,416 28,743 36,845 01:28 02:52
BevNet.com 308,487 114,362 149,743 01:01 02:05
Food and Drink Digital 45,027 27,002 29,781 00:54 01:46
FoodAndDrinkEurope.com 26,771 13,474 16,552 01:28 02:23
FoodBev.com 89,160 30,824 43,547 00:59 02:00
AVERAGE 88,327 35,277 44,875
Building & Construction
Aqua Magazine 52,918 11,621 15,835 00:55 03:09
Buildings Magazine 101,667 48,503 55,210 01:10 02:08
Coatings World 57,173 17,729 22,983 01:24 03:28
Electrical Business 18,308 9,266 10,539 01:28 02:32
Electrical Contractor 67,401 32,559 36,561 00:59 01:49
Energy Digital 72,349 45,915 51,677 01:16 02:19
Environmental Design & Construction 33,140 10,552 13,732 01:20 03:16
Hardwood Floors Magazine 166,988 40,579 52,928 01:11 03:43
Ics Cleaning Specialist 29,655 8,730 13,249 00:50 01:52
International Cement Review 106,904 21,462 28,961 00:56 03:25
National Driller 26,839 9,265 10,299 00:42 01:48
National Floor Trends 27,135 12,091 16,650 00:52 01:27
Roofing Contractor 28,644 11,301 12,914 01:13 02:41
Site Selection 83,129 39,963 44,551 01:12 02:17
Stone World 41,673 17,027 19,035 00:58 02:08
Sustainable Facility 8,136 4,220 4,736 01:13 02:10
Walls & Ceilings 18,287 9,017 10,263 01:16 02:17
AVERAGE 55,314 20,576 24,713
Business
African Business Review 35,050 18,240 21,111 01:27 02:32
Area Development Magazine 74,947 28,724 33,597 01:09 02:38
Business Review América Latina 15,157 4,394 5,182 01:54 05:18
Business Review Australia 82,929 23,262 26,280 01:15 04:06
Business Review Canada 59,665 40,132 43,568 01:20 01:54
Business Review Europe 27,077 15,822 16,830 00:26 01:27
Business Review India 48,127 23,468 26,318 00:52 02:26
Business Review USA 92,549 68,797 73,666 01:16 01:44
Business World Australia 4,016 2,334 2,637 01:05 02:03
Corporate Board Member 50,903 16,408 21,440 01:18 03:06
Estates Gazette 1,891,233 272,534 453,859 00:59 04:06
Exec Digital 86,794 60,103 63,918 01:01 01:32
George Media Network 3,402,680 1,068,950 1,281,726 00:11 00:29
HR Magazine 7,808,897 611,741 1,165,900 00:48 05:20
IndustryWeek 655,797 329,751 383,833 01:27 02:29
The Deal 368,150 96,104 155,249 01:01 02:24
AVERAGE 918,998 167,548 235,945
Cosmetics
Cosmetics & Toiletries Magazine 107,818 31,155 39,407 01:08 03:07
CosmeticsDesign-Europe.com 103,086 36,787 50,986 01:24 02:51
CosmeticsDesign.com 117,959 43,101 58,586 01:28 02:57
Global Cosmetics Industry Magazine 70,388 15,971 21,376 01:14 04:03
Happi 111,501 35,687 46,185 01:08 02:44
AVERAGE 102,150 32,540 43,308
Education & Career
American School & Hospital Facility 39,880 3,208 3,804 00:34 05:44
Athletic Business 329,051 71,681 105,013 00:41 02:11
UniversityAffairs/AffairesUniversitaires 297,240 65,701 102,250 00:43 02:06
AVERAGE 222,057 46,863 70,356
Engineering & Construction
Construction Digital 61,137 31,144 34,856 01:11 02:16
Point Of Beginning 59,114 19,205 24,776 00:58 02:18
Site Prep 10,063 4,810 5,525 00:59 01:46
AVERAGE 43,438 18,386 21,719
Food - Processing & Distribution
Food Business News 70,132 21,605 39,095 01:11 02:07
Food Engineering 27,985 12,429 14,288 01:12 02:22
Food Processing 160,898 64,522 74,693 01:28 03:08
Food Product Design Magazine 154,744 51,159 62,759 01:01 02:32
FoodManufacture.co.uk 145,949 52,364 75,785 01:21 02:37
FoodNavigator-Asia.com 39,438 13,507 19,336 01:51 03:47
FoodNavigator-USA.com 205,751 77,627 111,024 01:37 03:01
FoodNavigator.com 209,616 78,849 111,099 01:35 02:59
FoodProductionDaily.com 149,633 65,492 84,742 01:33 02:46
FoodQualityNews.com 33,506 14,028 18,216 01:42 03:10
Natural Products Insider Magazine 167,674 43,105 55,923 01:07 03:22
Nutraceuticals World 58,853 22,087 26,733 01:15 02:46
NutraIngredients-USA.com 224,355 78,695 110,865 01:31 03:08
NutraIngredients.com 287,840 112,419 154,072 01:36 02:59
Prepared Foods 31,295 14,995 17,142 01:10 02:08
Vitamin Retailer 3,864 1,768 2,079 01:26 02:42
Whole Foods Magazine 39,301 19,016 21,028 01:08 02:07
AVERAGE 118,284 43,745 58,758
Government & Public Services
Armed Forces Journal 37,711 19,759 24,192 01:06 02:00
C4 ISR 8,209 2,786 3,858 03:14 06:00
Defense News 893,239 179,301 379,723 03:59 09:23
Federal Times 1,450,198 321,613 692,087 01:11 02:29
Governing 378,625 118,986 192,787 01:32 02:59
Government Technology 228,519 95,560 128,067 01:29 02:39
GSNmagazine.com 69,918 36,692 44,538 01:42 02:37
HS Today 63,169 25,361 34,719 01:20 02:26
Janes.com 1,259,110 355,603 441,076 00:43 01:56
Parks & Rec Business 9,247 3,457 4,163 01:03 02:26
Public CIO 9,059 6,175 7,028 01:41 02:13
Signal Magazine 51,371 28,140 32,216 01:14 01:57
AVERAGE 371,531 99,453 165,371
Healthcare
AAP News 58,022 26,622 28,620 00:40 01:21
Advance For NPs & PAs 140,771 52,657 62,505 01:05 02:25
American Family Physician 2,395,078 1,398,216 1,643,002 01:15 01:49
American Journal of Obstetrics & Gynecology 182,682 47,395 57,553 01:02 03:17
American Journal of Ophthalmology 83,379 25,757 31,960 01:05 02:49
American Journal of Public Health 300,462 114,501 135,531 00:56 02:03
American Journal of Surgery 41,911 14,898 16,844 01:00 02:27
Applied Clinical Trials 54,485 20,400 26,108 01:28 03:02
BioPharm International 71,122 29,679 35,887 01:25 02:48
BioProcess International 31,767 7,241 9,500 00:55 03:04
BioTechniques 335,753 124,908 174,006 01:05 02:03
Canadian Nurse 27,363 7,948 9,463 00:46 02:13
Cardiac Interventions Today 11,525 3,586 4,446 00:40 01:43
Cardiology News 11,908 4,292 5,732 02:01 04:15
Clinical Psychiatry News 22,633 9,997 12,224 01:53 03:32
Cosmetic Dermatology 12,431 2,852 3,531 00:58 03:24
Current Psychiatry 33,724 8,681 11,384 00:52 02:34
Cutis 26,700 4,988 5,874 00:46 03:30
Dental Product Shopper 178,062 58,593 67,254 01:02 02:44
Dental Products Report 94,820 34,445 39,702 00:58 02:19
Dentalcompare.com 144,851 52,635 61,159 01:03 02:28
DOTmed Business News 2,188,186 243,389 369,523 01:00 05:57
DVM360 880,551 192,496 246,688 00:56 03:20
EMPR.com 586,579 208,522 256,402 01:17 02:56
Family Practice News 52,215 27,488 31,660 01:52 03:05
Federal Practitioner 8,051 2,053 2,521 00:51 02:41
Healthcare Global 67,564 31,931 35,009 01:24 02:42
Hospitalist News 5,319 2,075 2,658 01:34 03:07
In-PharmaTechnologist.com 110,472 41,541 57,030 01:36 03:06
Infection Control Today Magazine 239,437 91,901 110,605 01:06 02:23
Internal Medicine News 53,586 26,891 31,167 01:57 03:20
JAOA - The Journal of the American Osteopathic Assn. 105,451 47,381 53,411 01:01 02:00
Journal of AHIMA 55,147 17,258 20,066 00:57 02:36
Journal of Pain 28,068 8,971 10,624 00:56 02:29
Journal of the American College of Surgeons 37,554 12,396 14,198 00:50 02:09
Journal of the American Dietetic Association 85,677 17,706 22,333 00:47 02:58
Journal of the American Medical Directors Association 21,994 7,417 8,447 00:50 02:11
LCGC Chromatography Online 104,742 35,399 44,612 01:13 02:50
McKnight’s Long Term Care News 112,935 36,886 55,529 01:13 02:27
Medical Marketing & Media 84,140 37,165 47,983 01:13 02:07
Modern Healthcare 645,183 179,428 346,474 01:13 02:17
NAVC Clinician’s Brief 120,026 19,866 30,427 01:15 05:01
Neurology Reviews 11,717 3,423 4,133 01:07 03:16
OBG Management 44,818 19,532 21,640 01:08 02:20
Oncology Nurse Advisor 20,777 9,392 10,747 01:19 02:33
Oncology Practice 3,613 1,346 1,747 01:39 03:40
Outpatient Surgery Magazine 225,281 52,177 107,938 01:05 02:16
Outsourcing-Pharma.com 104,287 37,807 53,761 01:36 03:06
Pediatric News 15,697 6,581 8,128 01:35 03:06
Pediatrics 1,851,813 687,328 837,616 01:05 02:22
Pharmaceutical Executive 62,781 22,142 27,794 01:34 03:34
Pharmaceutical Technology 130,989 55,594 68,609 01:41 03:12
Practical Dermatology 10,652 4,410 5,094 00:53 01:53
Practical Neurology 3,473 1,716 1,854 00:38 01:12
Pulmonary Reviews 8,989 2,597 3,339 01:24 03:49
Renal & Urology News 73,768 33,107 38,234 01:34 03:01
Renal Business Today Magazine 45,421 17,874 21,674 01:01 02:09
Retina Today 22,653 6,908 8,973 00:50 02:04
Rheumatology News 11,388 5,278 6,379 01:50 03:20
Seminars in Arthritis and Rheumatism 7,703 3,625 3,957 00:54 01:42
Skin & Allergy News 31,843 14,045 16,725 01:42 03:15
Spectroscopy 36,394 15,437 17,805 01:13 02:28
The American Journal of Cardiology 99,976 33,317 39,577 01:00 02:31
The American Journal of Medicine 146,067 54,764 61,450 01:00 02:21
The American Journal of Orthopedics 22,759 4,953 5,920 00:57 03:39
The Clinical Advisor 255,330 91,655 110,159 01:14 02:54
The DO 22,303 9,564 11,263 01:49 03:39
The Female Patient 24,258 5,476 6,352 00:47 03:06
The Journal of Family Practice 194,296 124,438 134,779 00:59 01:24
The Journal of The American Academy of PAs 168,439 50,335 60,237 01:30 04:10
Today’s Veterinary Practice 2,889 642 801 00:48 02:58
Veterinary Practice News 141,759 103,036 108,093 01:12 01:34
AVERAGE 189,645 66,902 83,950
Industrial Technology & Science
Canadian Electronics 4,884 2,339 2,731 01:19 02:21
Design Product News 4,776 2,437 2,842 01:23 02:16
Electronics Weekly 336,938 139,312 190,333 01:17 02:17
Marine Technology Reporter 20,669 9,466 11,645 01:13 02:10
Maritime Professional 56,447 25,044 32,183 01:30 02:39
MarketNews 78,319 32,576 41,981 00:58 01:48
Pollution Engineering 11,441 5,733 6,525 01:07 02:00
AVERAGE 73,353 30,987 41,177
Interior Design/Furnishings/Space Planning
Interiors & Sources 51,423 12,769 15,808 00:44 02:26
International Facility Management Association (IFMA) 303,911 35,834 53,619 00:58 05:26
AVERAGE 177,667 24,302 34,714
Landscape, Garden Supplies
Water Garden News 7,557 2,841 3,106 00:51 02:02
AVERAGE 7,557 2,841 3,106
Legal & Financial Services
AdvisorOne 926,622 175,731 275,397 00:47 02:41
American Metal Market 324,551 43,392 112,071 01:06 03:09
Canadian Lawyer 54,013 27,880 34,925 01:57 03:03
Compliance Week 82,506 23,293 30,853 00:58 02:35
Insurance Journal 1,158,501 299,838 484,426 01:10 02:46
Stock Market Digital 4,115 2,875 3,093 01:51 02:23
StrategicRISK 9,403 3,226 4,098 01:05 02:28
The Asset 44,030 16,639 22,181 01:15 02:14
The Bottom Line 6,739 3,528 4,009 00:49 01:30
The Lawyers Weekly 46,130 26,461 30,551 00:52 01:18
AVERAGE 265,661 62,286 100,160
Manufacturing & Processing
Adhesives & Sealants Industry 24,799 9,589 12,111 01:00 02:10
Appliance Design 18,661 7,215 8,414 01:04 02:23
Assembly 36,967 16,526 19,013 01:12 02:20
Automation World 72,874 27,903 34,043 01:24 03:01
BakeryAndSnacks.com 38,488 17,889 22,528 01:39 02:50
Bakingbusiness.com 66,186 15,344 29,008 01:03 02:24
Biofuels International 11,798 3,987 5,474 01:09 02:30
Candy Industry 38,517 10,825 13,336 00:56 02:43
Cargonews Asia 51,461 11,665 19,800 01:06 02:52
Ceramic Industry 36,272 16,622 19,402 01:18 02:26
ConfectioneryNews.com 57,028 22,769 29,954 01:23 02:47
Control 82,368 31,974 39,614 01:44 03:36
Dairy Foods 32,245 10,164 12,107 01:03 02:48
DairyReporter.com 47,714 18,668 24,986 01:31 02:57
EHS Today 151,930 72,567 91,165 01:50 03:02
Food & Beverage Packaging 19,298 8,445 10,182 01:15 02:23
GlobalMeatnews.com 6,802 2,838 3,395 01:34 03:09
Healthcare Packaging 25,276 12,724 14,850 01:06 01:54
Industrial Heating 49,787 23,556 28,253 01:15 02:15
Industrial Safety & Hygiene News 36,752 15,523 18,715 01:19 02:35
L’alimentation 3,194 1,333 1,608 00:58 01:53
Machinery Lubrication 252,658 115,553 138,164 01:51 03:25
Manufacturing Automation 14,843 7,689 8,931 01:20 02:11
Manufacturing Digital 45,689 26,974 31,552 01:15 01:55
Meat & Poultry 87,326 20,122 48,367 01:15 02:15
Metalworking Production & Purchasing 3,856 1,741 2,038 01:03 02:06
Oil & Gas Eurasia 62,906 23,878 32,103 01:14 02:26
Packaging World 154,545 58,189 72,209 00:58 02:05
Paint & Coatings Industry 59,948 24,895 30,284 01:18 02:34
PEM Plant Engineering & Maintenance 9,445 4,682 5,794 01:34 02:32
Printing Impressions 157,950 59,873 90,874 01:22 02:22
Process Heating 19,294 10,106 11,453 01:11 02:13
Produits pour L’Industrie québécois 2,533 1,187 1,332 01:02 02:03
Quality 33,367 15,495 17,928 01:28 02:46
Snack Food & Wholesale Bakery 12,016 4,195 5,103 00:59 02:17
Soundings Trade Only 178,913 45,639 92,363 01:12 02:18
Supply Chain Digital 62,833 29,372 33,380 00:58 02:07
The Manufacturer 58,956 18,291 24,122 00:57 02:20
The National Provisioner 14,222 5,249 6,279 00:58 02:15
Woodshop News 35,271 12,076 16,564 00:50 01:48
World Trade 20,523 8,244 10,140 01:15 02:34
AVERAGE 53,549 20,770 27,730
Retail & Merchandising
Convenience Store News 171,591 57,613 84,556 01:06 02:15
Convenience Store News For The Single Store Owner 7,096 2,717 3,221 00:50 01:53
License! 82,579 28,750 40,661 01:03 02:07
Perishables Buyer 6,238 2,146 2,533 01:03 02:36
PL Buyer 8,690 2,922 3,696 01:06 02:40
Private Label Magazine 17,674 9,218 10,454 01:03 01:47
Publishers Weekly 1,189,072 428,121 601,999 01:15 02:26
Retail Digital 36,928 21,675 23,998 00:51 01:29
Skin Inc. Magazine 149,127 30,883 39,311 01:10 04:26
AVERAGE 185,444 64,894 90,048
Technology
Broadband Communities 21,906 4,748 6,947 01:25 04:25
Canadian Security 12,151 4,972 5,949 01:18 02:39
CRN (UK) 120,203 32,165 57,640 01:25 02:56
SC Magazine 198,442 76,472 100,677 01:24 02:45
SDM 34,596 11,823 14,880 01:06 02:34
Security 44,490 16,542 19,893 01:13 02:42
SP & T News 7,170 2,480 3,301 01:06 02:21
Technology Digital 49,138 35,953 39,697 01:36 01:58
Total Telecom 240,436 72,259 108,760 01:23 03:03
AVERAGE 80,948 28,602 39,749
Travel, Leisure & Hospitality
BigHospitality.co.uk 228,605 64,342 90,601 00:57 02:23
Casino Journal 15,205 6,198 7,354 01:02 02:08
Caterer and Hotelkeeper 585,413 228,008 290,176 01:02 02:05
Hotel Business 108,672 9,734 16,573 03:17 20:58
PMQ’s Pizza Magazine 119,047 14,324 26,292 00:50 03:45
AVERAGE 211,388 64,521 86,199
Automotive
Auto Trader 1,461,225 86,498 136,381 00:48 08:38
Le Guide de l’Auto 1,706,896 290,289 356,521 00:36 02:54
Racer 453,803 82,056 188,850 01:22 03:16
AVERAGE 1,207,308 152,948 227,251
Crafts, Games, Hobbies, Models
American Woodworker 338,541 77,761 102,781 00:53 02:54
AVERAGE 338,541 77,761 102,781
Entertainment Guides & Programs
Avenue Magazine 270,214 60,557 75,875 00:42 02:28
AVERAGE 270,214 60,557 75,875
Health
Scrubs 512,451 115,859 143,033 00:58 03:29
AVERAGE 512,451 115,859 143,033
Lifestyle
Protégez-Vous 2,063,104 419,666 565,775 01:06 03:59
AVERAGE 2,063,104 419,666 565,775
Metropolitan/Regional/State
Marin Magazine 72,448 24,307 27,699 00:40 01:46
AVERAGE 72,448 24,307 27,699
Motorcycle
ATV Trail Rider 7,777 1,898 2,192 00:35 02:02
Cycle Canada 92,304 26,038 30,812 00:49 02:25
Le Monde du VTT 739,547 52,727 93,764 00:42 05:30
Moto Journal 68,614 18,591 21,334 00:38 02:02
AVERAGE 227,061 24,814 37,026
Music
Bass Player 104,196 36,465 45,676 01:33 03:32
Electronic Musician 14,392 8,000 9,026 01:36 02:34
Guitar Player 273,616 110,918 143,343 01:28 02:48
Keyboard 103,610 40,169 51,834 01:31 03:01
AVERAGE 123,954 48,888 62,470
Political, Government, & Social Topics
The American Prospect 688,303 321,478 431,948 01:52 02:58
AVERAGE 688,303 321,478 431,948
Sports
Fore Magazine 375,868 63,806 127,811 00:56 02:45
AVERAGE 375,868 63,806 127,811
Travel
Delta Sky 68,713 26,288 29,470 01:02 02:23
AVERAGE 68,713 26,288 29,470
Newspaper
Al Jazirah Newspaper 4,557,194 561,659 1,189,957 01:14 04:44
Calgary Sun 6,727,028 566,365 1,579,607 01:03 04:29
Cape Breton Post 1,694,356 195,263 513,101 00:55 03:00
Edmonton Sun 7,136,894 547,945 1,562,378 01:01 04:39
Gulf News 43,870,933 2,485,812 6,845,744 01:12 07:43
GNads4u.com 24,432,732 606,777 1,663,675 00:49 12:02
GulfNews.com 19,438,201 2,291,147 6,051,858 01:41 05:24
Journal Pioneer 635,030 71,529 220,401 00:43 02:04
London Free Press 8,269,003 861,080 2,127,948 01:08 04:24
Miami Today 58,677 27,156 32,822 00:53 01:36
Ottawa Sun 8,739,811 648,157 2,039,420 01:06 04:41
Prince Albert Daily Herald 154,008 31,725 66,274 00:48 01:51
The Guardian 2,574,857 237,525 841,268 00:53 02:41
The Telegram 3,164,954 362,470 1,001,336 00:52 02:45
The Western Star 635,955 87,823 203,897 00:47 02:26
Toronto Sun 26,622,494 3,401,483 7,443,101 01:03 03:45
Winnipeg Sun 7,196,828 524,553 1,571,104 01:00 04:36
AVERAGE 9,759,350 794,616 2,056,111

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