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No surprise that the respective -23.98%/-32.70% differentials through June are little changed from the -26.24%/-29.26% through March, because key advertising categories for the newsweeklies and business magazines--automotive, corporate/financial, and technology--remain in the tank. "Help" will come
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Cruel may be too harsh a term, but April certainly is tough on many consumer Web destinations. Traffic tends to draw back from March gains as users fly from their desktops into spring. In the case of SCHOLASTIC.COM, for instance (-17.53% page views, -10.48% unique visitors versus March 2009), students and
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Food industry advertisers have been tightening their budgetary belts thus far in 2009, with the food processing, retail and restaurant b2b categories all seeing double-digit percentage drops in both total ad pages and revenue, according to IMS data (see food category boxscores this page and page 8). A Pew
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SharkBait Community Helps Build an Audience of 3 Million After the site gains of March, Web traffic ebbed across most b2b titles in April. This seasonal migration hits agriculture, as both Meredith’s Agriculture.com (-22.50% page views, -22.02% unique visitors) and Farm Journal’s AgWeb (-10.36%
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Acquisition last week of five Hachette Filipacchi Media U.S. enthusiast magazines gives Swedish-owned Bonnier Corp. 50-plus titles in just four years here. HFM U.S., which came with Elle in 1983 and grew rapidly in the 1980s, is now diminished. First-half-2009 ad-page data below include many of Bonnier's
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Below is min's Five-Year Ad Page Summary for 2004-2008. See Ad Revenue Chart Ad Pages 2008 % of Diff. Ad Pages 2007 % of Diff. Ad Pages 2006 % of Diff. Ad Pages 2005 % of Diff. Ad Pages 2004 AMERICAN PROFILE 556.11 -12.61 636.37 10.42 576.34 5.25 547.61 5.14 520.84 AUTOWEEK 1,157.26 -8.36 1,262.80 6.94
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Amidst this very dark winter for the magazine industry (reflective in the economy overall) comes the refreshingly named Birds & Blooms. The 1,514,986-circulation ornithology/horticulture bimonthly was part of Roy Reiman's no-advertising-allowed magazine empire until the then-Tom Ryder-led Reader's Digest
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The weak first-half data are below, with the values of nine of the 30 companies dropping by more than 40%. Among them is Meredith Corp.--in the news last week because of the Sally Lee-for-Diane Salvatore editor-in-chief switch at Ladies' Home Journal (see pages 1 and 7)--and its $24.63 price-per-share at
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We complete our rundown of b2b group publisher results for Q1 2009 this week, and things don’t look much better at this end of the alphabet. (For the most part we’ve presented IMS’ group publishers data alphabetically; for Questex Media and Reed Business Information boxscores, see the June
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Starting this week min's b2b will offer a bimonthly table of 10 select b2b media M&As. At the end of each month we will run a pie chart that will aggregate this data by sector. April deals include the Penton Media purchase of Natural MarketPlace, a trade show featuring natural products, illustrating the
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