Bonnier Picks Up UFC Mag to Enter Martial Arts Ring

By Steve Smith

The two-year-old UFC magazine is a leading source of news and features on the emerging sport of mixed martial arts (a.k.a. Ultimate Fighting Championship). And as of this December 27, the magazine will be published on newsstands and in digital under the Bonnier flag. The magazine had been working with Bonnier TransWorld and is extending the relationship to the main company, which will help give it a reach into 17 countries and also on ubiquitous digital platforms via Bonnier’s Mag+ business serving the digital magazine world. UFC programming has a broad global reach, claiming to be available to a half a billion homes in 20 languages.

The magazine will be led by editor-in-chief Seth Kelly and Larry Menkes, publisher. Kelly returns to his EIC post after having launched the magazine originally for American Media before leaving to serve as AMI’s editorial director. The magazine will also have a site at where breaking news and select feature content will reside. The site already attracts 7 million monthly uniques. The UFC’s Facebook presence has 6.8 million fans.

Ultimate Fighting Championship is the organization for mixed martial arts that hosts over a dozen live pay-per-view events each year and is distributed on regular TV broadcasts in 149 countries.