Hall of Fame

Get It? It’s a Conversation, Not a Platform

In the decade-and-a-half that min has been covering magazines’ halting move to digital media, the legacy brands generally have been playing catch-up with Web innovations. Even when print purported to “get” digital in the 2000s, that usually meant treating the Web as just another distribution channel for content. Many of the winners of the 2012 Best of the Web Awards demonstrate that magazines really get it now – being digital really means leading, following participating in the cultural conversation.

When Essence relaunched last year, it reimagined the site as a neighborhood beauty shop, where African-American women could gather to set their own agendas on the topics of romance, fashion and celebrity. When The New Yorker and Parenting considered how best to mobilize their brands, they crafted genuine companions that answered a need and a question rather than pushed articles and images. When JCK knit its new site into its event experiences, it turned the brand into a continuous relationship with the industry that blurred old platform silos in b2b.

And for all magazines, innovative uses of Facebook, Twitter and now Pinterest demonstrated just how well trusted media brands could lead the conversation online when they stopped merely publishing and started joining, listening and sharing. Congratulations to our Hall of Fame inductees, BOW winners and honorable mentions. You really get it.

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Digital Hall of Fame

• Rich Antoniello, CEO, Complex Media
• Bob Cohn, Editorial Director, The Atlantic
• John French, CEO, Cygnus Business Media
• Michael Friedenberg, President and CEO, IDG Enterprise
• Dirk Standen, Editor-in-Chief: Style.com
• Kristine Welker, VP, Chief Revenue Officer, Hearst Digital Media

Digital Teams of the Year

• Cygnus Business Media
• Style.com
• InvestmentNews
• Lucky
• Saveur  
• The Atlantic
• Ziff Davis Enterprise 

Advertiser Program/Partnership

Most Decisive Super Bowl Moments Presented By Bing: Sports Illustrated

Honorable Mentions:

• Bonnier Corp: "Brunch Week" on Saveur.com: Saveur; Bonnier Corp.
• Forbes Media: Forbes & Dell: Human Ingenuity Program
• Martha Stewart Living Omnimedia, Inc.: Hillshire Farm
• Condé Nast: Love Your Lunch: Lucky & Revlon "Empower Her World"
• Rodale, Inc.: Organic Gardening - Nature's Path Gardens for Good Grant 
• Time Inc.: People.com & ABC "Pan Am"
• Fairchild Fashion Media: Style.com

Fit Pregnancy's "Ask The Labor Nurse-Blog": American Media, Inc.  (consumer winner) JCK's Cutting Remarks: TMG Custom Media (b2b winner)

Honorable Mentions:

• Real Simple: Simple Tip
• Slate Magazine: Slate's "Weigel" 
• Allure Magazine: Daily Beauty Reporter
• Entertainment Weekly: EW.com's PopWatch
• Condé Nast: Healthy SELF, Self.com
• Scientific American: A Blog Around the Clock

 Community/Social Networking

Lucky Social Community: Lucky  (Co-Winner) JCK's Community Dashboard: TMG Custom Media (Co-Winner)

Honorable Mentions:

• Glamour magazine: Glamour.com
• Mental Floss
• Rodale Inc.:Organic Gardening

Contest/Online Games

	Red Carpet Trivia Live: People.com

Honorable Mentions:

• This Old House:"This Old House Reader Remodel Contest" sponsored by GMC
• InStyle.com: Instant Stylist & Nordstrom
• UBM Electronics: UBM Electronics' Drive for Innovation
• The Studio at Condé Nast: Van Cleef and Arpels: Hidden Gems

Digital Magazine

	Gourmet Live: Condé Nast

Honorable Mentions:

• Parents: October 2011 Digital Edition
• Teradata Corporation: Teradata Magazine Online
• Traditional Home: Tradhome

Editorial Excellence – Overall

	Condé Nast: Wired

• American Express Publishing: Travel + Leisure
• Time Inc: Time
• Sports Illustrated: SI.com
• Slate Magazine: Slate
• HarpersBazaar.com/Hearst Digital Media:Spring 2012 Fashion Week

Editorial Excellence – Special Section

	Project Recovery: Southern Living AgWeb Harvest Maps: AgWeb

Honorable Mentions:

•  CareerCast.com: CareerCast.com's Jobs Rated Report
• Martha Stewart Living Omnimedia, Inc: Design-It-Yourself Weddings Center on MarthaStewartWeddings.com
• Scientific American: Education channel on ScientificAmerican.com 
• The Parenting Group, Bonnier Corp.: Parenting.com Family Health Guides

 Email Newsletter/s

	BT To Go: Budget Travel Magazine

Honorable Mentions:

• TMG Custom Media: JCK News Daily
• Real Simple: RealSimple.com's Your Daily Holiday Treat
• Saveur, Bonnier Corp.: We're In Your Inbox: Saveur Newsletters: 

 Genius Award

	Lisa Brewer, Director, Digital Audience Development, Style & Entertainment Group  Time Inc

Honorable Mentions:

• Anthony Adams: Ziff Davis Enterprise
• Michael Beller: Source Interlink Media

    Integration with Print

	Condé Nast: Self's Drop 10 Challenge TMG Custom Media: JCK magazine, JCKonline.com, JCK News Daily, JCKtv

Honorable Mentions:

• Scientific American: "Cities: Better, Greener, Smarter" 
• Crain Communications Inc. Pensions & Investments
• Real Simple: Real Simple's Take Back Dinnertime

   Marketing Campaign

Martha Stewart Living Omnimedia, Inc.: Ball Canning and MSLO - You CAN Do It!

Honorable Mentions:

• Jakarta Fashion Week: Radio Star
• SAE International: Lubrizol Custom Digital Magazine
• Complex Media: G-Shock Influencer

Microsite/Custom Website

	Women's Health Guide To Your Breasts: Women's Health Magazine

Honorable Mentions:

• EW.com: Emmys Dashboard
• People.com: People.com - Royals 
• Time Inc.: The L'Oréal Paris Academy

New Site

	Rodale Inc. Fitbie.com (consumer winner) UBM TechWeb, The BrainYard (b2b winner)

Honorable Mentions:

• B5Media: The Grindstone
• The Atlantic: TheAtlanticCities.com 

Overall Digital Excellence

	newyorker.com: The New Yorker JCK Online: TMG Custom Media

Honorable Mentions:

• Time Inc.: Time
• Investors Business Daily, Inc.: Investors.com
• Rodale Inc: Men's Health
• Meredith Corporation: Recipe.com 
• The Week Magazine: TheWeek.com

Premium Content

	ForeignAffairs.com: Foreign Affairs

Honorable Mentions:

• Traditional Home: TRADhome
• Ward's Automotive Group: WardsAuto.com 

Redesign

	Essence.com: Essence Communications (Consumer Winner) Nightclub.com: Questex Media Group (b2b Winner)

Honorable Mentions:

• American Media, Inc.: Fitpregnancy.com
• CNN: CNN Money
• Forbes: Forbes.com 
• Women's Health: WomensHealthMag.com

Relaunch: Consumer

	Hearst Digital Media: GoodHousekeeping.com  (consumer winner) TMG Custom Media: JCK Online (b2b winner)

Honorable Mentions:

• Allure : allure.com
• Cygnus Business Media: 31 Launches in 12 Months
• Essence Communications: Essence.com
• TMG Custom Media: BIZTechMagazine.com

 Smartphone App - Free

	The New Yorker Goings On: The New Yorker

• Meredith Corporation: Must-Have Recipes from Better Homes and Gardens
• Real Simple: Real Simple Holiday Gift Guide App
• Source Interlink Media: Truck Trend Insider

Smartphone App - Paid

	Parenting.com's Can I Eat It? The Parenting Group; Bonnier Corp.

Honorable Mentions:

• Sports Illustrated: SI Swimsuit 2011

   Tablet App - Free App

	Time Inc.: Time-Populist

• InStyle: InStyle Hairstyle Try-On
• Sports Illustrated: Sports Illustrated Football Rivals
• New York Media: The Cut on the Runway 
• Time Inc.: Time - Populist

   Tablet App - Paid App - Interactive

Time Inc.: Cooking LIght's Quick & Health Menu Maker App                       UBM Studios: UBM Electronics ARM TechCon (b2b winner)

• Time Inc.: Fortune 500+ app
• Scientific American/Farrar, Straus and Giroux: Journey to the Exoplanets App for iPad
• Source Interlink Media: SAIL Launches New Sailboat Review iPad App

Tablet App - Paid App - Magazine Edition

	Condé Nast: Wired Bloomberg Businessweek+: Bloomberg, L.P.

• People: The LIfe & Genius of Steve Jobs (Oct. 24, 2011 Issue)
• Time Inc.: Sports Illustrated
• Condé Nast :The New Yorker

Use of Photography

	Style.com: Fairchild Fashion Media

• Edmunds.com:Edmunds.com's Inside Line Photography
• Time Inc.: Time-LightBox 
• Saveur; Bonnier Corp.:Shooting Stars: Photography on Saveur.com

Use of Social Media

	Royally Social: People.com

• AgWeb: A Day in American Agriculture: AgWeb
• The Parenting Group; Bonnier Corp.: Parenting's Social E-Card Campaign
• American Media, Inc.: Shape.com

Video: Magazine-Branded Show

	Magazine-Branded Shows on EW.com: Entertainment Weekly

• This Old House: "Hammer it Out"
• Rodale Inc.: Bicycling Magazine 2011 Tour de France
• Condé Nast:: Vogue.com 

Video Overall

	Shake the Dickens Out of It: Saveur; Bonnier Corp EdTech Focus on Higher Education: TMG Custom Media

• AgWeb: Corn College TV
• Condé Nast: Wired
• Edmunds.com: Edmunds.com's Inside Line
• Fairchild Fashion Media: Style.com: 

Virtual Trade Show/Online Event

	Mental Floss: Mental Floss Magazine

Honorable Mentions:

• Complex Media: THQ Games' Saints Row: the Third Collaboration Program
• The Studio at Condé Nast.: Wired Store 2011