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BEST SELLERS
Salesperson of the Year (Manager Level), Single Title With Circ. Between 100K-500K: Jessica Ni, Midwest Integrated Account Manager, The Atlantic In less than two years at The Atlantic, Jessica Ni has exhibited stellar sales skills and a dedication to customer service that has made her a role model in her field. For Ni, nothing is too mundane when it comes to working with her clients. It is that work ethic, combined with consistently outstanding performance, that led to her promotion to the role of Midwest integrated account manager. Highlights of her accomplishments include:• Spearheaded 147% revenue growth of TheAtlantic.com from 2007 to 2008; • Generated 234% growth of The Atlantic’s largest 2008 account, BP; • Launched Orbitz 2009 print business, a new category for The Atlantic; and • Marketed and sold The Atlantic’s Aspen Ideas Festival, a weeklong forum that unites major thought leaders in culture, business, science and politics, to three of its 10 sponsors, Allstate, Altria and Boeing. Belle of the Festival The latter feat displayed the scope and breadth of Ni’s abilities. And it brought this star performer her plenty of rave notices. “I have never received such positive comments from clients about any of our account managers as I did that week regarding Jessica’s attention to the Aspen Ideas Festival sponsors,” says Elizabeth Baker Keffer, president of Atlantic LIVE and vice president of The Atlantic. “They also saw and noted her sophisticated approach to their support—not simple handholding, but a real effort to improve the quality of their experience at the festival and to maximize the value to their corporation and brand.” Both Sides Now Not that Ni, who started as the first-ever associate director of advertising for TheAtlantic.com, learned on the job. Rather, the skills she has demonstrated at The Atlantic have been the culmination of a versatile work history: Prior to coming to The Atlantic, Ni worked as a media supervisor for Starcom in Chicago. The agency experience has given her a great insider advantage when dealing with The Atlantic’s largest advertisers, such as Bank of America, Dow and Intel. It has also made her more empathetic to the concept of brand building, which clients warmly appreciate. “Anyone working with Jessica Ni can be confident that she will over-deliver on whatever you requested, no matter how impossible the request may be,” says former Starcom client Jordan Levinson. “It’s comforting to know there are still people out there who truly care about your brand and what you’re trying to do for it. The industry at large could learn a lot from the little things Jessica does right day in and day out.” HONORABLE MENTIONS: Patrick Notaro, Inside Sales Representative, PopSci Media Group: Patrick Notaro lives by his “50+ Method”: On a daily basis, he makes sure to speak with at least 50 of his nearly 1,000 contacts. The method works—in 2008, his sales were up 18%. Notaro has been with Popular Science since July 2006 and recently won the Bonnier Corporation International Inside Salesperson of the Year award. Bruce Taylor, Executive Director, West Coast, Equipment, Golf World: Since joining the Golf World family in 1989, Taylor has increased his market share by 6% year over year, and now holds 54% of the business being conducted in the market. Notable achievements include partnerships with TaylorMade-adidas Golf and Cleveland Golf. Because of Taylor’s dedication, these two companies—two of the largest equipment manufacturers in the golf industry—are exclusive to Golf World in the weekly category. Back to Best Sellers page COMMENTS
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