SEOY 2011 — Salesperson of the Year: Total Integrated Program Sales

Thursday, June 2, 2011

Sara Schiano, Account Manager, Bonnier Technology Group

Schiano has sold business in every Bonnier Technology Group property. In 2010 she brought in new accounts that included Canon, Nikon Tamron, Olympus and Fuji, and ended the year up $900,000 in net revenue and 140% over her goal.

The secret to her success? “Utilizing the multiple vehicles and platforms in our Bonnier Technology Group portfolio to help grow my customers’ investment with us and increase their product sales via multi-platform print, digital, tablet and event packages,” Schiano says. “There is a custom solution for every brand.”

Among Schiano’s recent standout custom solutions are the Fuji Primetime cover, Nikon’s digital presence, Canon’s advertorial series across multiple Bonnier titles and a digital campaign for iRobot that featured a rich media environment where the vacuum ate the entire edit page online.

Honorable Mentions

Stella Araya-Weil, Corporate Sales Director, Time Inc. Branded Solutions
The driver behind many of Time Branded Solutions’ biggest integrated programs in 2010, Araya-Weil sealed deals with St. Ives, Dove and Vaseline, and she already has booked more than 30% of total YTD integrated net revenue for Branded Solutions team this year.

Lauren Cureton, Online Account Executive, D magazine Partners
What started as a print campaign with Cadillac last year revved up under Cureton’s direction to become a high-gear custom multimedia campaign comprising branded events on dmagazine.com and sponsored blogging.

Deidra Maddock, Account Executive, ESPN
Maddock was so dialed in to client AT&T that she not only stepped up their joint College Football BCS Marketing Partnership, but her prowess also led to several post-season partnerships with AT&T--including ESPN Texas and ESPN Sports Saturday on ABC.

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