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BEST SELLERS
SEOY 2011 — Salesperson of the Year: Single Title (circ 500k and above)Thursday, June 2, 2011Christopher Bower, Account Director, Wired (Co-Winner) Yes, when you grow your paging 100% and your revenue 92% year over year, you will turn industry heads. Bower not only closed 20 new accounts in 2010 – from PBS to Vanguard to Goldman Sachs – he also secured the most revenue from the magazine’s Web links, garnered the most premium sponsors for its tablet program and made notable sales inroads around the launch of Wired’s iPad app. “The launch of this new medium was of tremendous interest to a number of my advertisers,” Bower says. “I found it was extremely important to identify which advertisers would actually have the capabilities to execute on such a new medium, be flexible in their creative process and, perhaps most importantly, have the passion to be first to market.” Continually working to keep clients abreast of the marketability of new technologies, Bower sold American Express as an exclusive for the 2010 Wired Store, and sold HBO as one of the first slide-show executions in Wired’s tablet app as well as creating a headline-making integration for the network at Comic-Con’s Wired Café. Timothy R. O’Connor, Associate Publisher, Advertising, InStyle (Co-Winner) Following a six-year career at Vogue, O’Connor segued to InStyle last February and has racked up an impressive number of firsts for the magazine. It was the only core fashion book to post paging gains in every month of 2010 : 2,511 in total, 205 pages more than Vogue and 224 more than Elle. The September 2010 issue was the second-biggest in InStyle’s 16-year history, with substantial growth in the luxury and beauty categories. And the magazine’s digital business has grown in double-digits, with success in print and online continuing through the first quarter of this year. Paging gain for the April 2011 issue alone was up 24% over last year, with luxury ads up 60%. Even more impressive, one of every two pages was from new business, plus expanded, multiplatform relationships with existing clients including Neiman Marcus, Saks, Ferragamo, Versace and Cartier. Always striving always for innovation, O’Connor oversaw a red carpet-inspired partnership, involving Time Warner and L’Oreal Paris, that invited readers to glean celebrity beauty and style tips and secured 65% more paging from L’Oreal in 2010. Susan Sanford, West Coast Ad Sales Director, Scholastic Parent & Child (Co-Winner) A new arrival to Parent & Child in June 2010, Sanford already has grown business in her territory by more than 350% by elevating the travel & leisure category 40% and securing the hotel category for the first time in two years. She added five new accounts and developed multitiered print and digital campaigns for clients that included Honda, Nissan and Hilton’s Homewood Suites. For Homewood Suites, she designed a program that would help the chain reach leisure travelers as well as its core family audience that included a four-month schedule of ad paging, edit interruptions and a highly visible digital campaign. “We worked together as ‘partners’ from inception to actualization of the campaign,” Sanford says. A consummate team player, Sanford works to ensure Parent & Child is not “pigeon-holed into one category -- print, digital, custom, etc. --limiting the client’s access to our broad capabilities,” she says. “The business is now cycling back to a place that is more beneficial for clients, which integrates media channels and creative purpose.”
Daryl Bowman, International Advertising Director, Condé Nast Traveler |
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