SEOY 2011 — Salesperson of the Year: Single Title (circ 50-100K)

Thursday, June 2, 2011

Diana Berry, Senior Account Executive, Curve

Getting corporate accounts to sign on and support a lesbian magazine is no small feat. Berry not only wooed the likes of Wells Fargo, McCann Erickson and Media Edge, but she also turned those clients into repeat customers with creative thinking and stellar execution – including a four-page color inside cover gatefold, a first for the magazine.

This in the face of a turbulent time at Curve in 2009-10. The magazine ended up being acquired by Avalon Media last year, and Berry was one of the few employees that Avalon retained.

Her biggest secret to sales success? “For me, it is about the art of self-motivation, optimism and understanding the pursuit of happiness,” Berry says. Though mastering the fundamentals of sales, including prospecting, relationship-building and industry knowledge are important, “the core of it all is my passion. I love what I do.”

Honorable Mention

George Halo, Associate Publisher/East Coast Sales Manager, District Administration
Halo continues to dominate advertising sales in the competitive K-12 education publishing space. His ability to parlay District Administration’s coverage of news for district-level decision makers in K-12 education into branding opportunities for clients has garnered him more than 40% of the market among eight other competitors in his territory. We give him an A+.

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