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BEST SELLERS
SEOY 2011 — Salesperson of the Year: Mobile (Web, Apps and iPad)Thursday, June 2, 2011Anthony Losanno, Eastern Sales Director, Maximum PC, Mac|Life, Maximum Tech, PC Gamer (Co-Winner) Talk about hitting the ground running. Although he joined the Future US Tech Group only in May 2010, Losanno already has closed the largest single sale in the history of Maximum PC and helped secure a successful launch of sister publication Maximum Tech.Losanno sold an exclusive sponsorship to Intel of an app Maximum Tech created around the January 2011 Consumer Electronics Show that provided a show directory and news feeds, and gave Intel a means to promote its CES announcements and branding on the splash page and in-app banner advertisements. “The goal was exposure, and to reach an audience of those heavily invested in this space,” he says. The result? The app garnered more than 75% of the number of downloads of the official CES app. Losanno also excels at balancing client and user expectations. “Many clients are confused as to what is possible, how they can participate and how to measure effectiveness,” he says. When Future US launched the latest edition of Mac|Life on the iPad, for example, it included enhanced reporting metrics through an outside tracking system. Carol Gillard, East Coast Regional Sales Manager, Future US (Co-Winner) When Gillard first met with 7-Eleven’s media supervisor last November, the supervisor was unfamiliar with GamesRadar.com. By January, the convenience store was running monthly ads on the site that, among other things, helped users find the 7-Eleven store closest to them. It is deals like this that earned Gillard recognition as Future US’ top salesperson in 2010. No small feat considering that her territory lacked a sales rep when she first came aboard, and GamesRadar was often not on many potential clients’ radar screens. During the past year in Texas alone Gillard has topped $1 million in requests for proposals from advertisers including GameStop and the U.S. Air Force. Her biggest challenge is piquing users’ interest in an app – as she’s done with 7-Eleven, the U.S. Marine Corps, Samsung and Verizon. “The mobile space is evolving so quickly that advertisers are looking for more than just a simple banner,” Gillard says. “My team works hard to change both the creative offerings and the technology to do things like house trailers and screenshots all in the mobile space.” Back to min's 2011 Sales Executive of the Year Awards
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