2011 Sales Executive of the Year: Colleen Lafferty

Thursday, June 2, 2011

Colleen Lafferty

President, Maiorana+Partners

Detroit’s “Motown” reputation with all those legendary auto kingpins does not seem like friendly territory for a female advertising executive to get a foothold into.

Which is exactly what Colleen Lafferty did. The Detroit native and University of Michigan graduate had risen through the automotive account ranks in the 1980s at BBDO and Campbell-Ewald, where in 1989 she was an associate media director on Chevrolet’s car accounts.

Then, Lafferty decided to venture off on her own. She formed Maiorana + Partners, and if the male media and automobile establishments shunned her, she more than made up for it from the support of a woman: the late General Media International president Kathy Keeton. She made Maiorana the rep firm for Four Wheeler and Omni magazines, and Colleen was on her way.

Her work for GMI got the attention of all the major publishing companies: Condé Nast, Hearst, Meredith, Primedia, and Hachette. Over the next 22 years, Colleen and her team have helped make new titles and established brands advertising successes.

Now, Maiorana has the privilege to represent both print and digital properties in the Detroit marketplace. In good and tough times, the company continues to surprise and to delight both the Detroit clients and the media properties it represents.

Simply put, Colleen Lafferty personifies the best in automotive, the best in magazines, and the best in Detroit.

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