2011 Sales Executive Hall of Fame: Steve Cholas

Thursday, June 2, 2011

Steve Cholas

Group Publisher, Hearst Corp. Business Media Electronics Group

When people are asked to talk about Steve Cholas, the adjectives start to fly. Consider this testimonial from his boss, Bill Barron, the vice president and publishing director for Hearst Business Media:

“With Steve, you are lauding someone truly deserving. This is a guy who spends zero time promoting himself or his own accomplishments. He’s all about getting the job done. I have worked with Steve for about 20 years, and the one constant is that he’s always trying to help our advertisers make money as an end result to every idea or campaign he’s pitched.

“He never loses sight of the fact that it’s about sales for them and also for us. Steve is a true icon in our industry and is recognized as a thought leader and also often sought out for career and job advice by the advertising community.”

There’s more. Ziff-Davis Enterprise CEO Steve Weitzner weighs in with his own observation: “Steve Cholas might have been the single most energetic, street smart and customer-focused guy I have ever had the pleasure of making a sales call with.”

That’s pretty serious praise from a couple of big-time publishing executives. Cholas, who has been at Hearst since 2004 and spent 21 years at CMP/UBM, has a long list of career accolades. Among them:

● Multiple salesperson of the year awards while a salesman at CMP.
● Part of the first senior sales executive class at CMP.
● Awarded a lifetime achievement award by the National Electronics Distributors Association—he’s the only media person ever recognized in its 40-plus year history.

Final word for this deserving nominee goes to Barron: “Perhaps most important, as my number-two guy for many years, Steve has made me lots of money!”

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