2011 Sales Executive Hall of Fame: Kris Flitcroft
Thursday, June 2, 2011
Kris Flitcroft
Vice President of Construction, Cygnus Business Media Executive
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When you think of what makes a great salesperson, it’s a combination of professionalism, creativity, empathy, customer focus and knowing where the game is headed.
In Kris Flitcroft, you have all those things and more, and because of that, she has become one of the top sellers in the construction space in having spent more than a decade helping that industry.
Flitcroft has been selling for more than 20 years. Her career has been marked by a key characteristic: strong, loyal relationships with her clients. Indeed, several years ago, Caterpillar executives came to her and said, “We have extra money in our budget, build us a program.”
So Flitcroft went to work, and came up with a first for her industry: the construction video network on ForConstructionPros.com. Caterpillar was the sponsor. Its innovation was so new that the story was even picked up in Ad Age.
“When I think of Kris, I come up with three words: Talented. Driven. Focused.” says Cygnus EVP Mike Martin. “We hired her from an advertiser that we did business with, and she was a natural for b2b media. She developed relationships and grew her customer base faster than anyone I have ever seen. She understood the wants and needs of the marketers, still does."
Flitcroft is a proven top performer—consistently in the top 5% of sales associates from 1999 through 2007. She was the first sales associate to reach and surpass $2 million, which she accomplished in leading the company in sales from 2005 through 2007.
Back to min's 2011 Sales Executive of the Year Awards
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