2010 Sales Executive Hall of Fame: Andy Amill

Monday, June 14, 2010

Andy Amill, Publisher, Weight Watchers

Look at Andy Amill and you may think he has never had to lose a pound in his life. Maybe not “endemic” for a Weight Watchers publisher, but the “heft” he has produced for parent Weight Watchers International, with net revenues

+30% during his nearly five-year tenure and circulation (averaging 1,285,395 in second-half 2009), is the type that corporate “dieticians” love. (The result on May 1, 2010, was Amill’s elevation to Weight Watchers Media VP for weightwatchers.com.)
Heft has been synonymous with Amill throughout his career. The Boston University grad’s first job was at McGraw-Hill in 1981. Three years later, he sought a senior sales rep’s position at SELF and although he lacked the “prior media sales experience” job requirement that Condé Nast HR required, his persistence, drive and focus paid off. Amill got the job, and the result was 67% SELF linage growth from 1985-1988.
Similar success at American Express Publishing in various Travel + Leisure/Food & Wine capacities followed (1988-1993). Then came Redbook ad director (1993-1996), Us publisher (1996-1999) and Family PC publisher (2000-2001) before his pre-WW stint at the Mary Berner-led Fairchild Publications, where his stints as publisher at Footwear News/Elegant Bride/Modern Bride impressed the
hierarchy at WWI, because WW was in need of a major overhaul. And Amill more than delivered.
He counts Berner, Cathy Viscardi (SELF), Tom Ryder/Jim Berrien/Ed Kelly (AmEx), Tony Hoyt (Redbook) and Scott Crystal (Family PC) among his mentors, and he follows this guideline based on, but different from, Robert Frost’s “The Road Not Taken:” Look at the road ahead, and not in the rearview mirror.

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