Awards co-presenter Bonnie Fuller
TechWeb's Internet Evolution team (photos by Yumiko Tsukada)
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Want to know what John Byrne is doing this second? He likely is Tweeting on Twitter that he is sitting, waiting to be inducted into the min Digital Hall of Fame. John not only leads the digital charge for the BusinessWeek brand, he lives and breathes the digital life. He is the engine and the public face of the brand, from blogs to weekly podcasts to minute-by-minute posts on Twitter. John understands that the Internet changes the editorial equation and opens journalism up to the readership in many ways that fundamentally alter how magazines create content. He has been fearless in exploring and embracing those new forms. His chief innovations at BusinessWeek Online almost always involve reader engagement with the news creation process, from “In Your Face” user comments on the home page to “What’s Your Story Idea,” which generates real leads and stories assigned to reporters. Before walking into an interview with a top CEO, John Tweets his audience of thousands of Twitter followers for suggested questions. For BusinessWeek, he has transformed the brand online into one of the most personable and interactive in the business information field. For the rest of the magazine industry, John has reconnoitered the next frontier of user/publisher collaborative journalism and continues to wave us in. There is nothing here to fear but being too slow off the mark.
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