Learn From the Winners

• Blogging as a publishing platform.
• Turn every topic page into a niche publication and social network.
• Deploying b2b social networking systems across brands.
• A new site matches a brand’s new mantra.
• Information architecture as haute couture.
• The usually dry IT world takes tips from the best of cable documentary work.
• An entertainment magazine transforms itself into a multimedia brand.
• A container ship founders at sea, in print and on the Web.
• Don’t just ask a survey questions—drop users directly into a forum with a relevant topic.
• An editor takes a star turn in the form of a fashion-conscious avatar.
• The world of fashion finds a catwalk on the iPhone platform.
• A sports brand feeds fans’ fantasies.
• The sheriff of the digital eco-system.
• A political blog becomes part of the historical record.
• A social network and a think tank in one for IT professionals.

Digital Hall of Fame: Jeff DeBalko, President, Business Media Division, Reed Business Information

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Just about anyone at Reed Business Information will tell you that Jeff DeBalko has been a major change agent. His charge, to help transform a legion of independent, famous print trade brands into a cohesive digital publishing engine, is one of the toughest assignments in the business. In just a few short years, his tenacity and his reengineering of RBI has moved him into a leadership position. Throughout his years at RBI, Jeff helped transform the way b2b journalism was done across every business segment. Writers started talking with, not just at, readers. His infamous edicts at RBI pressed the brands to interact, to write and post in real time, and aggregate the best information for readers, regardless of the source. His vision for digital media always looked beyond the technology platform and distribution method. Jeff has always understood that different audiences used media differently, and so the means of content production—even the way brands built reputations online—had to change accordingly. His interactive infrastructure at RBI helped bring new efficiencies and shared learnings to all corners of the companies and across all the former fiefdoms that typified an old-world publishing model. Jeff DeBalko continues to be one of the fearlessly faithful evangelists for a digital future who doesn’t just change technology, but transforms publishing culture as well.

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