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BEST OF WEB
Best of the Web: Video: Overall Use of Video Back to Best of Web Winners page Winner: Entertainment Weekly for EW.com VideoEW.com turned itself into a small network of its own in 2008 with more new programming than some small cable companies. In most cases, the magazine brand extended some of its best-loved print and online editorial franchises  into multimedia mainstays. "Ausiello TV" followed the famous critic and columnist Michael Ausiello deeply into Hollywoodland, including the scoop on CSI losing William Petersen and Shannen Doherty joining the new 90210. The video version of the weekly in-book Sound Bytes column creates a montage of the most entertaining quotes from prime-time TV throughout the week. We went behind the scenes on the sets of Twilight and Gossip Girl and palled around with the über-geeks of Comic-Con. The video reach was as embracing as EW’s weekly print coverage. The end result for EW of this major video charge was over 8 million video viewings for the year. This is how a magazine turns into a multimedia brand. Honorable Mentions: Condé Nast Digital for Men.Style.com: From “In the Closet” to “Obsessives” and “Style Sages,” Men.Style.com brings a strong editorial edge to its video programming that is carrying across a range of syndication partners online, on mobile phones and even onto the next generation of connected TVs. McGraw-Hill Construction for Architectural Record Video Library: Filling an ambitious programming schedule of nine channels, Architectural Record is matching its print book’s elegant design and image sense with equally crafted video records of designers, cities and walkthroughs as a living library of the architectural art. Newsweek for Newsweek.com Video: Newsweek has integrated successfully its print editorial mission with its online venture. Its video extend articles from the weekly and marry nicely with interactive features, images and audio programming to give visitors a surround-sound encounter with critical stories. Fortune/Money for CNNMoney.com: CNNMoney transformed itself into a multimedia hub in 2008, with 20 pieces of video content a day and multiple daily and weekly series. The brand offers a glimpse of a future Internet where silos of text, image and video no longer matter. Back to Best of Web Winners page COMMENTS
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