 |
   |
Visit min's sister site:  |
|
|
|
|
BEST OF WEB
Best of the Web: Uses of Interactivity Back to Best of Web Winners page Winner: Bicycling for Bicycling.comBicycling.com demonstrated a deep understanding of the needs of its core constituency when it created a ride database. It also showed a rich appreciation for the unique tools the Web offers. The unique user-generated and  shared content database leveraged GPS devices, a map-based search engine, 3D ride previews via Google Earth and multimedia journal uploads from readers. This feature not only offers opportunities for interaction but rewards the bicyclist’s every click. The Ride Planner lets riders plot a trip by simply clicking on points in a Google map. Elevation profiles give planners a detailed understanding of the terrain they're facing. And embed tools lets the visitors embed the maps they created onto blogs. More than just another well-designed online curio, the tool has already attracted more than 92,000 uploads to the trip database. Winner: SportingNews for Fantasy Scout  For fantasy sports fans, there is no such thing as statistical or analytical overkill. It's all about running the numbers on players and coming out the other side with a clear picture of your team and its prospects. SportingNews.com and tech partner Accuscore feed the fantasy beat with Scout. This tool analyzes every aspect of player stats and projects next week’s performance, scours the bench for better prospects and suggests a smarter roster. It peruses the Free Agent lists and other rosters for good trade prospects. Fantasy Scout gives every fantasy player their own back-office bean counter. For SportingNews.com, the tool helped triple the number of Fantasy Football teams formed in 2008. The analysis even makes its way into the general sports coverage. Fantasy becomes reality…or something like it.Honorable Mentions: Domino Magazine for MyDecoFile.com: Domino let users do online what they have been doing for years with print products—tear out pages for later reference. Kiplinger.com for Uses of Interactivity for Quizzes: Kiplinger has made an art of the audience quiz, an expected part of the content mix that attracts up to 8% of traffic. SmartMoney for SmartMoney Financial Crisis Center: In a crisis you need a hotline, and SmartMoney.com responded to the great crash of 2008 by aggregating user questions, a caller hotline and even a weekly podcast that answered the call-ins. Back to Best of Web Winners page COMMENTS
|
App Central min's App Central (for min subscribers only): Stay on top of mobile app developments with exclusive app reviews, analysis and data. 
Please enter the following information to have a link to The Skinny emailed to your iPhone:
White Papers
min Contests
EventsBest of the Web, April 3, 2012 min's Sales Executive of the Year Awards min Press
 Events Calendar
min's Best of the Web Awards |
.jpg)
Internet Sales Guidebook| Copyright © 2012 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions. |
