Awards co-presenter Bonnie Fuller
TechWeb's Internet Evolution team (photos by Yumiko Tsukada)
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Winner: Scholastic News Online for Countdown to Election 2008
As everyone knows, younger voters mobilized for this presidential election in record numbers. But Scholastic’s creative and important coverage of the race prepared the next generation of voters to take their place in civic life. The team of 80 9-to-14-year-olds in the Scholastic Kids Press Corps gave intelligent voice and perspective to politics both to other kids and to the rest of us as well. Beginning in November 2007, these reporters were on the campaign trail, interviewing candidates, reflecting on major events and even including their families in the reporting. Nearly a dozen kid reporters covered Iowa alone. In classic Scholastic fashion, this content was not just raw reporting—it was the building blocks for a teachable moment. The Web site erected tools for deciphering the election, explained basics like the electoral college and shaped materials that teachers and parents could use to extend the experience into classrooms and homes. This was a major news operation and educational project that only would have been possible with the immediacy and depth the Internet allows, married with the cross-platform reach and educational experience of the publisher.
Honorable Mentions:
InStyle for InStyle.com Grammys 2008: At this year’s Grammy Awards, InStyle was in its own groove, marrying celebrity with style (and fun) in a massive 14 gallery super show, celebrity playlists, a style game and live red carpet coverage.
McGraw-Hill Construction for Record Reveals: Boston: The McGraw-Hill architectural brands surrounded the 2008 Boston meeting of the American Institute of Architects with a rich sense of place and history by creating a multimedia tour of Boston’s great buildings and great designers.
Sporting News for Sporting News’ 2008 NFL Draft Coverage: Sporting News pulled out all the stops this year, reporting on NFL draft picks in an exciting real-time, play-by-play manner that drilled into the details of every pick in every round. They tackled the event.
TheStreet.com for On the Brink: TheStreet.com brought investors right into the companies that represented the greatest risk as the economy dove in late 2008. They were at the edge of the abyss throwing up red flags their readers needed to see.
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