Awards co-presenter Bonnie Fuller
TechWeb's Internet Evolution team (photos by Yumiko Tsukada)
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Winner: Penton Media for Nutrition Business Journal
Nutrition Business Journal sets a high price and performance bar for its subscription-only products. Eschewing advertising in order to maintain editorial independence from the vested interests of the industry it covers, NBJ charges site licenses to its corporate customers of $2,500 and up. It better deliver the value. And so it does. Last year’s redesign of the site brought all of that value forward, surfacing research reports, archives and highly targeted news and sector analysis in a much-improved interface. NBJ looks and feels more like a repository of proprietary information than a typical dot-com destination. The site creates a silo of information that is well-formatted and prefabricated for proprietary repository. Reprintable reports, charts and Web seminars occupy the category pages as if they sat on a well-stocked store of goods. Everything about the content architecture and design communicates its worth. NBJ satisfies the necessary goal of a premium b2b publisher of delivering truly mission-critical information. Its stock reporter parses the industry’s financial status and health in ways general financial pubs cannot. Its news is delivered as true analysis that teases out industry trends and management impact from the perspective of writers who understand the nuts and bolts of the trade. At every turn the company maintains the added value of its own expertise and earns its keep.
Honorable Mentions:
TheStreet.com for Real Money Silver: Even as financial news and opinion pour onto the Web from all sources by the bucket, TheStreet leverages real-time service and the respected voices of its analysts to deliver content still worth paying for.
Penton Media for WardsAuto.com: WardsAuto beat back a double whammy in 2008—the recession and collapse of its own industry—to deliver real-time coverage of the car world’s worst year. Ironically, WardsAuto itself increased both its subscription and ad revenue in a down year, demonstrating how indispensable it had become in tough times.
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