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BEST OF WEB
Best of the Web: Email Newsletters Back to Best of Web Winners page Winner: CSP Information Group Inc. for CSP Daily NewsThe daily e-letter from the news source of the convenience store and petroleum industry puts a drive-by, full-service information store in your in-box every day. The CSP Daily News takes much of the content of the Web site and .jpg) delivers it in a well-formatted platform. There is enough content embedded in the features for rushed businesspeople looking for breaking news, and the headline-rich sidebars give data miners direct access to almost every area of the site. This is a newsletter that serves as both an information source and as a navigation device for the entire range of CSP content online. Since 2001 it has been a mainstay of the industry, and by 2008 it accrued 28,000 daily subscribers. Its readers interact with the content impressively, often generating 500 votes a day on the daily poll. The daily letter’s value to advertisers is staggering, delivering to its publisher high six-figure revenue off of a single e-mail newsletter. Honorable Mentions: RCR Wireless News for RCRWireless.com Strategic Site Re-architecture Project: The newly revamped RCRWireless Daily Update worked in concert with a top-to-bottom redesign of the main site, now delivering users directly to specific topical sections and creating a navigation tool for the relaunch. SELF Magazine for Recipe of the Week Newsletter: SELF recognizes the e-mail format as a real publishing platform in its own right, not just as marketing vehicles for links back to the main site. In its Recipe of the Week, the magazine provides a fully illustrated and detailed recipe precooked for printing, sharing and eating on the spot. TheStreet.com for TheStreet.com Bell Series: TheStreet.com leverages email three times daily—Before the Bell, Midday Bell and After the Bell—to keep users within the site’s content loop, turning the in-box into a financial news console. Veterinary Learning Systems for TechTalk: This new digital initiative for veterinary professionals hits in-boxes just in advance of the publisher’s print issue, effectively building anticipation for the brand and opening up direct channels into the main site as well as Facebook and classifieds listings. Almost a third of recipients opens the monthly message. Back to Best of Web Winners page COMMENTS
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